BioSteel Cements Its Position as Sports Hydration Drink of the Ice and Becomes Official Sports Hydration Partner of Six National Hockey League Franchises
Retrieved on:
Wednesday, January 11, 2023
Trigger, Tetra, Social media, Marketing, PPG Industries, BioSteel, National Hockey League Players' Association, Business operations, League, Hockey, Amelia Park Ice Rink and Memorial Garden, 2008–09 Tampa Bay Lightning season, Duck, NHL, VSG, Columbus Blue Jackets, Blue Raspberry, National Hockey League, Lightning, Ice, Amalie Arena, Electrolyte, Athlete, 1997–98 Chicago Blackhawks season, NHLPA, Sale, Corporation, Sport, Chicago Blackhawks, Partnership, Anaheim Ducks
Activations include BioSteel trigger promotions and point-of-sale displays at local retailers, sampling opportunities, in-arena branding, social media promotions and more.
Key Points:
- Activations include BioSteel trigger promotions and point-of-sale displays at local retailers, sampling opportunities, in-arena branding, social media promotions and more.
- Earlier this year, BioSteel became the Official Hydration Partner of the NHL and the National Hockey League Players' Association (NHLPA) in a full circle moment for a brand born in an NHL locker room.
- "We're thrilled to work with BioSteel as the Official Hydration Partner of the Anaheim Ducks.
- "We're thrilled to welcome BioSteel as our official hydration partner," said Jaime Faulkner, President of Business Operations at the Chicago Blackhawks.