Havas Formula Elevates Agency Presidents Tara Reid and Adrienne Cadena to CEOs
Retrieved on:
Wednesday, January 11, 2023
NEW YORK, Jan. 11, 2023 /PRNewswire/ -- On the heels of its 30th anniversary and after achieving double-digit growth that solidified 2022 as its best year ever, award-winning public relations agency Havas Formula announced the appointment of tenured leaders and presidents Tara Reid and Adrienne Cadena as its new CEOs. Reid takes over Havas Formula, the firm's PR business, and Cadena leads its experiential business, Havas Street. Founder and CEO Michael Olguin is stepping into the role of chairman.
Key Points:
- Reid takes over Havas Formula, the firm's PR business, and Cadena leads its experiential business, Havas Street.
- "From culture to growth, Havas Formula has been a positive force and an integral part of the Havas Group since its acquisition.
- "I'm most excited to strengthen the collaboration and integration between Tara and Adrienne and our existing agency CEOs both in the US and globally."
- As chairman, Olguin will focus on agency new business, future planning and serving as a global liaison within Havas.