Different Kind of Woman

Health-Ade Introduces A Different Kind of Feel Good This Dry January

Retrieved on: 
Wednesday, January 4, 2023
Sprouts, World Health Organization, Target, Hand, Whole Foods Market, Social media, MSRP, Digestion, Kroger, Friends, The Non-GMO Project, Immunity, Food, Movement, Dry, Probiotic, Different Kind of Woman, Happiness, Soft drink, Publix

In their new campaign called "A Different Kind of Feel Good," Health-Ade asks the question: "Who says Dry January has to be boring or restrictive?"

Key Points: 
  • In their new campaign called "A Different Kind of Feel Good," Health-Ade asks the question: "Who says Dry January has to be boring or restrictive?"
  • Instead, the brand will encourage consumers to find ways to celebrate the new year with gut-healthy, satisfying additions like Health-Ade Kombucha, that makes you feel good from the inside-out.
  • Dry January has become a cultural moment, with 1 in 5 Americans 1 pledging to take a month-long break from alcohol.
  • Health-Ade is rewriting the rules and encouraging consumers to drink kombucha for "A Different Kind of Feel Good" this year, for a delicious alcohol swap that tastes as good as it makes you feel.