Health-Ade Introduces A Different Kind of Feel Good This Dry January
Retrieved on:
Wednesday, January 4, 2023
In their new campaign called "A Different Kind of Feel Good," Health-Ade asks the question: "Who says Dry January has to be boring or restrictive?"
Key Points:
- In their new campaign called "A Different Kind of Feel Good," Health-Ade asks the question: "Who says Dry January has to be boring or restrictive?"
- Instead, the brand will encourage consumers to find ways to celebrate the new year with gut-healthy, satisfying additions like Health-Ade Kombucha, that makes you feel good from the inside-out.
- Dry January has become a cultural moment, with 1 in 5 Americans 1 pledging to take a month-long break from alcohol.
- Health-Ade is rewriting the rules and encouraging consumers to drink kombucha for "A Different Kind of Feel Good" this year, for a delicious alcohol swap that tastes as good as it makes you feel.