Oiselle Names Arielle Knutson as CEO
SEATTLE, Nov. 14, 2023 /PRNewswire/ -- Innovative women's running brand, Oiselle, today announced the appointment of its new CEO, Arielle Knutson, who joins the brand from her recent post as VP Marketing for sports hydration brand, Nuun.
- Former Nuun VP Takes the Reins at Oiselle, Progressive Women's Running Brand
SEATTLE, Nov. 14, 2023 /PRNewswire/ -- Innovative women's running brand, Oiselle , today announced the appointment of its new CEO, Arielle Knutson, who joins the brand from her recent post as VP Marketing for sports hydration brand, Nuun. - Knutson takes over from interim CEO, Atsuko Tamura, who has been with the company since 2015, serving as President until mid-2022 when she stepped into the CEO role following founder Sally Bergesen's departure from Oiselle.
- Tamura will take on an advisory role with Oiselle and support Knutson in developing a strategic growth plan for the women-led brand.
- "I've been a huge fan of Oiselle ever since I put on my first pair of Distance Shorts in 2011, and am incredibly excited and honored to be joining Oiselle as CEO," shared Knutson.