Fashion Hong Kong 2024 pop-up store in Paris draws strong response
11 emerging designer brands showcasing sustainability, art and culture and craft design
- 11 emerging designer brands showcasing sustainability, art and culture and craft design
HONG KONG, Mar 26, 2024 - (ACN Newswire) - The Hong Kong Trade Development Council (HKTDC) launched a series of Fashion Hong Kong 2024 campaigns this month, introducing the global fashion industry to the unique charm of Hong Kong's designer brands. - Fashion Hong Kong has joined renowned events such as international fashion weeks since 2015 to showcase Hong Kong's unique and diverse designers.
- In parallel with the Paris pop-up store, Fashion Hong Kong will also hold promotional campaigns in Thailand and Shanghai, and will continue to promote Hong Kong brands, supporting their expansion into markets in Mainland China and overseas.
- The Paris pop-up store featured 11 Hong Kong designer brands and brought a series of personalised designs focusing on sustainable fashion, art, culture and craftsmanship to global fashion capital Paris.