PepsiCo and CELSIUS® Launch "Save the Shore" Program to Fund Hurricane Ian Relief and Restoration Efforts for Florida's Iconic Coastline Businesses
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Friday, December 2, 2022
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ORLANDO, Fla., Dec. 2, 2022 /PRNewswire/ -- More than two months after Hurricane Ian made landfall in Florida, local businesses across the state are still struggling to reopen and welcome customers once again. To support these rebuilding efforts, PepsiCo and CELSIUS® are coming together to give back to Florida communities and local economies with its "Save the Shore" program, supporting nearly 30 local Florida businesses reliant on tourism in their path to reopening.
Key Points:
- At PepsiCo, we took immediate action to funnel our resources to address the damage left in Hurricane Ian's wake," said Heather Hoytink, PepsiCo Beverages North America, President, South Division.
- "Florida's coastline is full of iconic businesses that play an integral role for locals and visitors alike.
- Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).
- CELSIUS energy drinks are backed by six university studies that were published in peer-reviewed journals validating the unique benefits provided by them.