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Dentsu Report Finds Disconnect Between CMO Perceptions and Consumer Expectations Around Ad Representation & Web 3.0

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Wednesday, November 30, 2022
Technology, Marketing, Communications, Professional Services, Software, Networks, Internet, Digital Marketing, Data Analytics, Data Management, Growth, Culture, Álvaro de Bazán-class frigate, Samsung Wave II S8530, Perception management, CMO, CMOS, Dentsu, Creativity, DEI, Sales

Today dentsu released Wave II of its CMO Navigator a survey of 600+ North American CMOs and 1,000 U.S. consumers.

Key Points: 
  • Today dentsu released Wave II of its CMO Navigator a survey of 600+ North American CMOs and 1,000 U.S. consumers.
  • The report examines marketers perceptions of the economic climate and recession readiness, DEI priorities and challenges, and strategies for capitalizing on the Web 3.0 future.
  • The report uncovers a new breed of CMOs the Perceptive CMOs who are more successful than their peers by calibrating their strategies at the intersection of where consumer wants and business needs overlap.
  • This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.