Rieul

Visit KOREAN HERITAGE Campaign's New Project to be Connected with Generation MZ: We're in Sync!

Retrieved on: 
Wednesday, November 30, 2022

SEOUL, South Korea, Nov. 30, 2022 /PRNewswire/ -- The Cultural Heritage Administration (Administrator Eung-chon Choi) and the Korea Cultural Heritage Foundation (President: Young-chang Choi) unveiled a new project of the 2022 Visit KOREAN HERITAGE Campaign: "We've Got the Feel: Being In Sync!" in an effort to more closely communicate with Generation MZ – "Millennials" born in 1981-1996, and "Gen Z" born in 1997-2012 - using metaverse contents and videos.

Key Points: 
  • The project mainly consists of online content people can enjoy indoors in the upcoming winter.
  • The first content unveiled is "Visit KOREAN HERITAGE Campaign X Studio Choom" in collaboration with STUDIO CHOOM, a K-pop dance channel created by dance artists and crews.
  • On the swing running game map, users can enjoy Korean traditional culture by doing swinging via the metaverse ranking game.
  • More details about the Visit KOREAN HERITAGE Campaign and "We've Got the Feel: Being in Sync!'