Visit KOREAN HERITAGE Campaign's New Project to be Connected with Generation MZ: We're in Sync!
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Wednesday, November 30, 2022
SEOUL, South Korea, Nov. 30, 2022 /PRNewswire/ -- The Cultural Heritage Administration (Administrator Eung-chon Choi) and the Korea Cultural Heritage Foundation (President: Young-chang Choi) unveiled a new project of the 2022 Visit KOREAN HERITAGE Campaign: "We've Got the Feel: Being In Sync!" in an effort to more closely communicate with Generation MZ – "Millennials" born in 1981-1996, and "Gen Z" born in 1997-2012 - using metaverse contents and videos.
Key Points:
- The project mainly consists of online content people can enjoy indoors in the upcoming winter.
- The first content unveiled is "Visit KOREAN HERITAGE Campaign X Studio Choom" in collaboration with STUDIO CHOOM, a K-pop dance channel created by dance artists and crews.
- On the swing running game map, users can enjoy Korean traditional culture by doing swinging via the metaverse ranking game.
- More details about the Visit KOREAN HERITAGE Campaign and "We've Got the Feel: Being in Sync!'