Betr Announces Exclusive Media Partnership with The Cavinder Twins
"We are thrilled to partner with the Cavinder Twins, who have already accomplished so much and are just scratching the surface of their potential," said Joey Levy, Betr Founder and CEO. "We are positioning Betr Media to become the #1 destination for emerging talent by providing a truly win-win proposition: Betr can and will leverage the rapidly growing Jake Paul and Betr Media audiences to make emerging talent even more famous than they already are, while also providing best-in-class content development, production, and media sales infrastructure -- all while offering material cash and equity upside into Betr Holdings, which owns both Betr Media and Betr Gaming. Betr Media's objective is to attract, enhance, and amplify the next wave of generational content creators, and this partnership is a testament to that approach. Our talent flywheel is continuing to get stronger, and we are just getting started."
- The Cavinder Twins join the company as Equity Partners, Content Creators & Creative Directors and will bring their Twin Talk podcast exclusively to Betr Media, a division of Betr Holdings
MIAMI, April 19, 2023 /PRNewswire/ -- Today, Betr Holdings, Inc., the company disrupting legacy gambling and legacy media, announced an exclusive partnership with Haley and Hanna Cavinder, who are known as The Cavinder Twins. - As part of the agreement, The Cavinder Twins will join Betr as Equity Partners, Content Creators and Creative Directors and are bringing their popular podcast, Twin Talk, exclusively to Betr Media.
- With this move, The Cavinder Twins will be foundational on-camera talent for the company, creating female-centric sports content within Betr.
- "Betr gives us the ability to accelerate the growth of The Cavinder Twins brand in a focused and truly authentic manner," said The Cavinder Twins, Haley and Hanna.