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Hyundai Reveals IONIQ 5 Disney100 Platinum Concept at New York Auto Show

Retrieved on: 
Wednesday, April 5, 2023

Car Features Disney-Inspired Visual Elements, Including Accents, Music and Lighting

Key Points: 
  • Car Features Disney-Inspired Visual Elements, Including Accents, Music and Lighting
    NEW YORK, April 5, 2023 /PRNewswire/ -- In celebration of Disney's 100th anniversary, Hyundai Motor America unveiled its special IONIQ 5 Disney100 Platinum Concept car at the New York Auto Show.
  • Details about the limited production vehicle concept revealed at the NY Auto show are anticipated later this year.
  • "The creation of the Hyundai IONIQ 5 Disney100 Platinum Concept is the next milestone in a longstanding creative collaboration with Hyundai inclusive of various teams across Disney including our Imagineers, entertainment brand solutions and marketing teams.
  • The Hyundai IONIQ 5 Disney100 Platinum Concept is part of a 360-degree integrated marketing campaign that extends across advertising and experiential to include all new content, advertising, merchandising and more.

Hyundai Joins Disney 100 Years of Wonder Celebration as First Official Sponsor

Retrieved on: 
Tuesday, November 15, 2022

Automotive Partner for Disney100 Celebration in 2023

Key Points: 
  • Automotive Partner for Disney100 Celebration in 2023
    360-degree Integrated Campaign to Include Experiential Activations, All-new Content and Advertising, Merchandising, Social Extensions and More
    FOUNTAIN VALLEY, Calif., Nov. 15, 2022 /PRNewswire/ -- Hyundai Motor America celebrates Disney 100 Years of Wonder as the exclusive automotive partner for Disney100.
  • "Disney is a beloved brand that strikes an emotional connection with every interaction," said Angela Zepeda, chief marketing officer, Hyundai Motor America.
  • "Hyundai values customer experiences and the moments and stories shared along the way and with Disney we look forward to tapping into the emotion and wonder by adding a little magic and inspiration to each journey."
  • Disney 100 Years of Wonder celebrates The Walt Disney Company's 100th anniversary.