Kroger unveils heartfelt holiday campaign with new Kroji characters
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CINCINNATI, Nov. 3, 2022 /PRNewswire/ -- Ahead of the holiday season, The Kroger Co. (NYSE: KR) launched its 2022 holiday film, "Today's Holiday Moments are Tomorrow's Memories." The film shares the story of a family's holiday memories created and celebrated over treasured dishes and holiday meals. Viewers are introduced to a Kroji character who is navigating the holiday season and remembering the best memories are created over food with his family. The film was made in collaboration with the multi-disciplinary production company Hornet and creative agency DDB.
Key Points:
- CINCINNATI, Nov. 3, 2022 /PRNewswire/ -- Ahead of the holiday season, The Kroger Co. (NYSE: KR) launched its 2022 holiday film, "Today's Holiday Moments are Tomorrow's Memories."
- The film shares the story of a family's holiday memories created and celebrated over treasured dishes and holiday meals.
- Originally introduced in 2019, the updated holiday campaign Krojis feature real-life details, making their feelings and unique personalities more relatable.
- Kroger collaborated with Food Network and The Cooking Channel for television, streaming and social extensions related to the holiday campaign.