The Shipyard Launches PULSE
Retrieved on:
Thursday, August 24, 2023
COLUMBUS, Ohio, Aug. 24, 2023 /PRNewswire/ -- Brand Love is in the air this week at the Engineering Brand Love Summit, a joint event hosted by Brand Innovators and The Shipyard, where marketers will have an exciting new data analytics tool at their disposal—PULSE—which is rolling out in beta test mode and represents the most comprehensive measurement of Brand Love to date.
Key Points:
- PULSE connects disparate sources of first-, second- and third-party data in order to generate a single holistic and prescriptive score.
- "PULSE not only quantifies Brand Love, but also offers a clear roadmap of where a brand is excelling and where it's falling short," Williams explained.
- "CLA is excited to be at the forefront of this innovative analytics technique as The Shipyard's Alpha participant in the launch of PULSE."
- The PULSE scoring system includes an index for each individual layer in addition to a comprehensive score and competitive analysis.