Culture gap

Introducing the Culture Gap - New FleishmanHillard Report Uncovers Generation Divided and Explores How to Bridge Society's Divisions

Retrieved on: 
Tuesday, October 4, 2022

The study unpacks a new generation, Generation Divided (Gen D), at a time when people aren't just feeling divided within communities; they are feeling a divide within themselves.

Key Points: 
  • The study unpacks a new generation, Generation Divided (Gen D), at a time when people aren't just feeling divided within communities; they are feeling a divide within themselves.
  • The context of a polarized world has been well established in recent times, with clear societal divisions increasingly influencing both business and personal lives.
  • Generation Divided was uncovered by FleishmanHillard's unique research screening process that moved away from the standard demographic splits based on age and gender.
  • The latest study from our Culture Unit at FleishmanHillard explores this tension.