Big Fish & Begonia

iQIYI Unveils Industry's First In-vehicle 5D Content Viewing Experience with XPeng

Retrieved on: 
Thursday, September 29, 2022

Unlike traditional in-vehicle entertainment experience, the new 5D cinema iQIYI developed in partnership with XPeng integrates various physical features of the vehicle cockpit in the delivery of content, hence providing viewers a full-sensory, 5D immersive viewing experience.

Key Points: 
  • Unlike traditional in-vehicle entertainment experience, the new 5D cinema iQIYI developed in partnership with XPeng integrates various physical features of the vehicle cockpit in the delivery of content, hence providing viewers a full-sensory, 5D immersive viewing experience.
  • iQIYI has leveraged its deep technological expertise in video intelligence recognition to develop the new features that support the intelligent interaction between content playback and the cockpit.
  • With the markings, the cockpit hardware then delivers various physical effects during the actual content playback, enabling the users to enjoy an immersive viewing experience.
  • iQIYI also released the first batch of films customized to leverage the latest technological advances the new cinema presents.