BACARDÍ, Boi-1da and NAHMIAS Launch Music Merch for the Tech Generation to Amplify Rising Artists with New Wearable Album Capsule Collection
LONDON, Sept. 28, 2022 /PRNewswire/ -- BACARDÍ Rum is proud to debut the latest evolution of Music Liberates Music, an ongoing programme designed to champion underrepresented voices in the music industry. Every summer, a new song is released every second of every day, making it difficult for up-and-coming music artists to break through. The fourth iteration of the programme seeks to combat that statistic by enlisting high-end streetwear brand, NAHMIAS, along with GRAMMY-winning producer and long-time collaborator, Boi-1da, to drop an innovative, new kind of music distribution model. The first-of-its-kind capsule collection from NAHMIAS features embedded QR codes integrated into each garment, which directs phone-wielding fashion lovers to an album of rising global musical talent when they go to snap a photo. As an added incentive to wear the collection and promote the rising artists, fans will also earn live music rewards every time someone scans their hat, tee, hoodie, or jacket and listens to the rising artists. So, the more fans promote the music, the more concert tickets they could earn.
- Every summer, a new song is released every second of every day, making it difficult for up-and-coming music artists to break through.
- As an added incentive to wear the collection and promote the rising artists, fans will also earn live music rewards every time someone scans their hat, tee, hoodie, or jacket and listens to the rising artists.
- This iteration of Music Liberates Music introduces a unique, fashion-forward disruptive distribution and revenue model that turns music fans into a walking promoter and wearable album for participating up-and-coming artists.
- To snag merchandise from the BACARD x BOI-1DA x NAHMIAS Wearable Album Collection before it's gone, head to NAHMIAS.com/MLM to pre-order.