New Study Reveals The Living Desert Zoo And Gardens Generates An Impressive $530 Million In Economic Impact For The Coachella Valley In California
PALM DESERT, Calif. and INDIAN WELLS, Calif., Oct. 24, 2023 /PRNewswire-PRWeb/ -- A new economic impact study reveals The Living Desert Zoo and Gardens generates over $148M in annual economic impact for the Coachella Valley region, totaling over $534M since 2018. The 501(c)3 non-profit organization, situated dually in Palm Desert and Indian Wells, welcomed over 616,000 guests during the 2022-2023 season through general daytime attendance, signature special events, and educational opportunities and programs.
- PALM DESERT, Calif. and INDIAN WELLS, Calif., Oct. 24, 2023 /PRNewswire-PRWeb/ -- A new economic impact study reveals The Living Desert Zoo and Gardens generates over $148M in annual economic impact for the Coachella Valley region, totaling over $534M since 2018.
- "The economic impact generated by our organization is significant – creating jobs, boasting local tax revenues, and positively contributing to the overall economy."
- - Allen Monroe, President/CEO of The Living Desert
The economic impact study, completed by Tourism Economics in July 2023, reveals the significant impacts visitor and operational spending have on the greater Coachella Valley region. - The economic impact study reviewed the impact of current and future capital investments planned by The Living Desert.