Cadieux

Lea Cadieux to Lead Marketing at Boston-Based Higher-Ed Technology Firm

Retrieved on: 
Friday, September 23, 2022

The addition comes as Liaison continues to refine its Total Enrollment marketing strategy to help drive engagement, enrollment, retention, and net tuition revenue for higher education institutions.

Key Points: 
  • The addition comes as Liaison continues to refine its Total Enrollment marketing strategy to help drive engagement, enrollment, retention, and net tuition revenue for higher education institutions.
  • "Lea brings years of experience and insight supporting higher education as well as a depth of understanding to her new role," said George Haddad, founder and CEO of Liaison.
  • At Liaison, Cadieux will oversee the company's integrated marketing vision for technology and service offerings, product marketing, creative services, growth marketing, and all strategic communications.
  • With a demonstrated ability to lead dynamic organizations and build high-performing teams, her professional experience combines marketing, branding, technology solutions, and digital communications including on-campus leadership roles.