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Blackhawk Network Partners with H&M to Launch B2B Gift Card Program

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Thursday, September 22, 2022

Global branded payments provider Blackhawk Network has partnered with lifestyle brand H&M to launch the fashion and home design companys B2B gift card program through Blackhawks B2B gift card platform.

Key Points: 
  • Global branded payments provider Blackhawk Network has partnered with lifestyle brand H&M to launch the fashion and home design companys B2B gift card program through Blackhawks B2B gift card platform.
  • As part of the integrated gift card program, H&M joins other popular brands within Blackhawks vast network of B2B channels to offer physical and digital gift cards for employee rewards, consumer incentives and fundraising.
  • We are expanding on that commitment by providing yet another option for H&M to deliver value for consumers, said Tom Boucher, head of B2B gift card programs, Blackhawk Network.
  • According to the most recent data from Mercator, the B2B gift card market in the U.S. represents nearly a fourth (23%) of the total $125.4 billion gift card industry1.