Zitzmann

Bitly Expands Leadership Team With Hiring of Chief Marketing Officer, General Counsel; Promotion of Chief Product Officer and Appointment of New Board Member

Retrieved on: 
Thursday, September 22, 2022

NEW YORK, Sept. 22, 2022 /PRNewswire/ -- Bitly Inc., the world's leading connections platform, announced today the hiring of two key leadership roles; Tara Robertson as Chief Marketing Officer and Kelly Zitzmann as General Counsel. The company has also promoted Kelsey Stevenson to Chief Product Officer and appointed Slack's former CMO Julie Liegl to the Board of Directors. These appointments follow the announcement earlier this year of new leadership hires focused on DE&I, talent acquisition and product marketing and now see the global leadership team comprised of nearly two-thirds female executives.

Key Points: 
  • The company has also promoted Kelsey Stevenson to Chief Product Officer and appointed Slack's former CMO Julie Liegl to the Board of Directors.
  • These appointments follow the announcement earlier this year of new leadership hires focused on DE&I, talent acquisition and product marketing and now see the global leadership team comprised of nearly two-thirds female executives.
  • "Tara and Kelly joining our Global Leadership Team, Kelsey being promoted and Julie joining the board demonstrates our ongoing commitment to onboarding and promoting top-level talent."
  • She joined Bitly in 2019 after serving in various product management roles at Slalom, Could Elements, and Terumo BCT.