Marian Ewurama Addy

GroundTruth Names Brandon Rhoten as CMO

Retrieved on: 
Wednesday, September 21, 2022

NEW YORK, Sept. 21, 2022 /PRNewswire/ -- GroundTruth, the leading location-based marketing and advertising technology company, announced today that Brandon Rhoten, a digital marketing veteran and senior-level brand marketer, has been appointed Chief Marketing Officer. Brandon will lead all marketing functions in this role and be responsible for developing go-to-market strategies for GroundTruth's advertising products.

Key Points: 
  • Brandon will lead all marketing functions in this role and be responsible for developing go-to-market strategies for GroundTruth's advertising products.
  • "I could not be happier to have Brandon become a part of the expanding team," said Steve McCarthy, CEO of GroundTruth.
  • Brandon will play a key role in introducing our new audience technology, which will roll out later this year.
  • Brandon has also served as CMO of Papa John's and, most recently, CMO of Potbelly Sandwich Shops, where he led the transformation of their marketing activities, including advertising, consumer insights, and product development.