Founders of Honest Tea® Return to Bottled Tea Business with Launch of Just Ice Tea Set to Hit Shelves Nationwide Beginning September 2022
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Tuesday, September 20, 2022
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BETHESDA, Md., Sept. 20, 2022 /PRNewswire/ -- Today co-founders of Honest Tea Seth Goldman and Barry Nalebuff are pleased to announce their return to the bottled tea business alongside celebrity Chef Spike Mendelsohn with the launch of Just Ice Tea™, a ready-to-drink organic iced tea brand focused on sourcing simple ingredients and Fair Trade Certified® teas and sweeteners. The organic tea line will hit shelves nationwide beginning September 2022 and is the latest addition to Eat the Change, the planet-friendly snack (and now beverage) company founded by Goldman and Mendelsohn in 2020.
Key Points:
- The news for Eat the Change's expansion into the bottle tea space follows Coca-Cola's May 2022 announcement that it would discontinue Honest Tea this fall.
- Honest Tea was the first bottled tea brand to offer organic (1999) and Fair Trade certified varieties (2003).
- Honest Tea fans will recognize new renditions of crowd favorites with Just Ice Tea.
- Just Ice Tea will be distributed nationwide and begins to hit shelves September 2022.