NEW REPORT SHOWS THAT HISPANICS FEEL INVISIBLE AND STEREOTYPED IN TELEVISION AND MOVIES, MORE THAN ANY OTHER MULTICULTURAL GROUP
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Tuesday, September 20, 2022
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LOS ANGELES, Sept. 20, 2022 /PRNewswire/ -- As National Hispanic Heritage Month kicks off, a time of celebration, culture and pride, a new report by the Cultural Insights Impact Measure (CIIM)™, released by the Alliance for Inclusive and Multicultural Marketing (AIMM) shows that Hispanics feel more invisible and stereotyped than any other group when it comes to their representation in television programs and movies.
Key Points:
- 59% of Hispanics said that they felt invisible or under-represented in media.
- 10 networks scored a C grade (Below Average Culture): Bravo, Fox, HBO, YouTube, OWN, FX, Hulu, Showtime, Disney+, and BET.
- The most culturally relevant genres are Live Sports, Novelas, News, Game Shows, Talk Shows, Reality, and Comedy/Drama.
- Beyond simply identifying where growth potential lies, AIMM shows its members (and the industry) how to best maximize this potential towards positive bottom-line impact.