The Scottish Friendly Children's Book Tour

IT'S BEARS FOR BOOKS AT BUILD-A-BEAR AS BRAND CELEBRATES NATIONAL TEDDY BEAR DAY AND ITS ONGOING SUPPORT OF CHILDREN'S LITERACY

Retrieved on: 
Friday, September 9, 2022

ST. LOUIS, Sept. 9, 2022 /PRNewswire/ -- Build-A-Bear Workshop (NYSE: BBW) celebrates its favorite day of the year today, National Teddy Bear Day, with the launch of its newest furry friend, Read Teddy, to support its ongoing children's literacy efforts and encourage a love of reading among children. This classic brown bear has super soft fur with an irresistibly cute smile and can be paired with fun clothing and accessories, including the new "My Weekend is Booked" tee and Book wristie. Proceeds from each purchase will go to support Build-A-Bear Foundation and its partnership with First Book. Build-A-Bear Foundation is also donating 20,000 teddy bears to Title 1 schools in the First Book network to provide reading buddies to children in under-resourced communities to help build self-confidence and a love of reading. Children's literacy is one of the core areas of giving at Build-A-Bear Foundation, which announced its partnership with First Book earlier this year in honor of the brand's 25th anniversary. 

Key Points: 
  • They'll be joined on this adventure by their four children, the family dog and their very own special Read Teddy.
  • "We're thrilled to be celebrating National Teddy Bear Day with a focus on reading and literacy.
  • Septem-BEAR is the perfect time to launch Read Teddy in support of our brand's literacy efforts, with children starting a new school year.
  • A 501(c)3 organization, Build-A-Bear Foundation's core focus is to support children's literacy programs as a path to social and educational equity.