Unwrapping Memories: Moms Implement More Intentional Gift Giving This Holiday Season, Prioritizing Long-Lasting Toys That Foster Togetherness, Imagination, and Creativity
SEATTLE, Aug. 23, 2022 /PRNewswire/ -- As household budgets tighten amid ongoing inflation and 85 million moms in the U.S.1 prepare for the 2022 holiday shopping season, new data from online retailer Zulily reveals that moms' desire to pile toys under the tree remains strong, but inflation pressures are causing them to be more intentional about the gift purchases they are making for family and friends this year.2 This holiday season, Zulily is offering moms early deals on some of the most recognized, trusted and iconic brand names she'll remember from her childhood, like LEGO®, Play-Doh®, Fisher-Price,® Little Tikes®, and more, to provide exactly what she's shopping for and make her holiday shopping experience a little easier, fun, and affordable.
- Despite inflation hitting a 41-year high in July, gifting toysto close loved ones will remain a priority for moms this holiday season, according to Zulily's nationwide survey of 1,000 moms.
- As they set priorities for holiday gift giving, we discovered that their relationship with traditional gift giving has shifted, but they still consider toys a staple, not a discretionary item," said Joe Glass, Zulily's Toy Expert.
- "Moms are saving room in their budgets for toys because they invoke an emotional connection and bring joy to children at holiday time.
- So, moms are leaning into quality toys and buying from brands they already know and trust to be long-lasting and high-quality.