BYRON ALLEN'S ALLEN MEDIA GROUP ANNOUNCES HBCU GO DISTRIBUTION DEAL WITH CBS O&O DUOPOLY STATIONS FOR FOOTBALL SPORTS PACKAGE
Retrieved on:
Thursday, August 18, 2022
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With this new carriage deal, HBCU GO is currently in 60 percent of U.S. television households and 70 percent of African-American households. This news comes on the heels of HBCU GO's recent announcement of the distribution partnership with the Southwestern Athletic Conference (SWAC) and the Central Intercollegiate Athletic Conference (CIAA) -- that grants HBCU GO cable, linear, streaming, broadcast, VOD, and pay-per-view rights to premier NCAA Division 2 HBCU conference sporting events.
Key Points:
- With this new carriage deal, HBCU GO is currentlyin 60 percent of U.S. television households and 70 percent of African-American households.
- "Allen Media Group is thrilled that the CBS O&O stations have joined our excellent group of broadcast television station partners to increase the reach of HBCU GO's high-quality sports programming," said Byron Allen, Founder/Chairman/CEO of Allen Media Group.
- "We are honored to work with our partners at Allen Media Group to bring live broadcasts of HBCU football games to our audiences in 12 major markets," said Wendy McMahon, President and Co-Head, CBS News and Stations.
- Launched in 2012, the free-streaming service HBCU GO was purchased by Byron Allen in 2021 and is part of Byron Allen's Allen Media Group (AMG).