Elise Augustat

G-SHOCK and Pretty Guardian Sailor Moon Team Up on Anime-themed BABY-G Timepiece

Retrieved on: 
Wednesday, August 17, 2022

DOVER, N.J., Aug. 17, 2022 /PRNewswire/ -- Today, Casio America, Inc. is pleased to announce the latest addition to G-SHOCK's BABY-G model, created in collaboration with Pretty Guardian Sailor Moon. A blast from the past, this timepiece conjures up nostalgia for those who remember Sailor Moon and BABY-G's popularity in the 90s. The new watch, BA110XSM, is based on the popular BABY-G BA110 and incorporates a wide selection of shimmering original elements inspired by the romantic transformational capabilities of Sailor Moon. 

Key Points: 
  • The new model will be available for purchase starting this Augustat select retailers, gshock.com, and the G-SHOCK Soho store.
  • CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'.
  • Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness.
  • Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products.