McBain

Impartner Announces 7th Annual Customer and Industry Event

Retrieved on: 
Thursday, September 7, 2023

SALT LAKE CITY, Sept. 7, 2023 /PRNewswire/ -- Impartner, the fastest-growing and most award-winning global leader in reseller and Partner Relationship Management (PRM) solutions announces the return of its award-winning, customer and industry event, ImpartnerCon. Embracing the core driver of indirect channel go-to-market strategies and partnership programs, ImpartnerCon '24 embraces Multiply as the conference's brand pillar. Multiply: ImpartnerCon '24 will be held February 5-7, 2024, at the J.W. Marriott Marquis hotel in Miami, Florida. Leading keynote speakers include channel industry icons Jay McBain, Chief Analyst, Channels, Partnerships and Ecosystems at Canalys, and Tiffany Bova, Global Growth and Innovation Evangelist at Salesforce, with many more industry leading partnership professionals and analysts to be announced as speakers.

Key Points: 
  • SALT LAKE CITY, Sept. 7, 2023 /PRNewswire/ -- Impartner , the fastest-growing and most award-winning global leader in reseller and Partner Relationship Management (PRM) solutions announces the return of its award-winning, customer and industry event, ImpartnerCon.
  • ImpartnerCon also serves as the outlet for Impartner's annual customer awards which recognize world-class channel strategy, outstanding partnership performance results, and program efficiency.
  • Attendees of Multiply: ImpartnerCon '24 can anticipate an agenda filled with seasoned industry analysts, prominent channel organizations, hands-on Impartner product user sessions for customers, and valuable networking opportunities with the "who's who" of the industry.
  • Bova, sales innovation evangelist, renowned speaker, author, and seasoned thought leader in B2B channels, brings over two decades of industry experience.

ZINFI Releases New "Feet on the Street" Video Podcast on Channel Management Strategies Featuring Industry Influencer Jay McBain, Chief Analyst, Channels & Partnerships, Canalys

Retrieved on: 
Wednesday, March 8, 2023

PLEASANTON, Calif., March 8, 2023 /PRNewswire/ -- ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), along with special guest Jay McBain, Chief Analyst at Canalys, today announced the release of their latest "Feet on the Street" educational video podcast series focused on innovative channel management strategies for collaboration across partner ecosystems.

Key Points: 
  • Sanyal and McBain go on to discuss the role of technology platforms, such as channel management software , in this new type of collaboration.
  • To deliver an automated experience that successfully engages prospects, hyper-personalized collaboration needs to be a cornerstone of these new channel management strategies .
  • He notes there are more than 30 different ways for partners to communicate and learn by leveraging channel management software.
  • Both channel leaders conclude by agreeing that mobility makes channel management an anywhere-anytime activity that requires hyper-personalized experiences to engage users.

ZINFI Launches "Feet on the Street" Video Podcast Series Featuring Industry Influencer Jay McBain, Chief Analyst, Channels & Partnerships, Canalys

Retrieved on: 
Wednesday, January 11, 2023

PLEASANTON, Calif., Jan. 11, 2023 /PRNewswire/ -- ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), along with special guest Jay McBain, Chief Analyst at Canalys, today announced the release of the first chapter in its "Feet on the Street" educational video podcast series focused on achieving partner loyalty through new ways of onboarding partner ecosystems.

Key Points: 
  • The podcast series builds on the idea that a partner ecosystem is made up of channels of all kinds, noting that fully three-quarters of world trade flows indirectly across all industries.
  • In the first podcast and throughout the entire series, McBain provides examples of successful companies that are implementing new and innovative methods of partner onboarding with positive outcomes.
  • The 35-minute inaugural video podcast also addresses the importance of thinking globally when building new partner onboarding and loyalty programs.
  • For organizations that focus on these activities, the outcome will be fulfilled revenue goals and increased loyalty among partners and customers alike."

New Impartner Partnerships Enable Ecosystem Expansion and Efficiencies by Connecting Partner Tech Stacks and Critical Data Systems

Retrieved on: 
Thursday, December 22, 2022

SALT LAKE CITY, Dec. 22, 2022 /PRNewswire/ -- Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, has eliminated inaccurate partner data through additional partnerships with iPaaS providers such as Syncari, Tray.io and others—that facilitate connections in a company's ecosystem. While Impartner has been longstanding integrated partners with Microsoft Dynamics 365 and Salesforce, the new integrations bridge the gap between a company's additional direct sales systems and Impartner PRM.

Key Points: 
  • With these new connectors and previous integrations, Impartner is the center and facilitator of the partner ecosystem.
  • "Because partnerships inherently span cross-departmental teams, strategic projects, and critical systems, it is becoming increasingly more challenging to centralize ecosystem technology management," said Gary Sabin, VP of Product at Impartner.
  • These partnerships, and those included in Impartner's roadmap, provide connection and secure data exchange between critical business systems, such as a CRM, a data warehouse, or a BI tool.
  • With these new connectors and previous integrations with Microsoft Dynamics 365, HubSpot, and Salesforce, Impartner is the center and facilitator of the partner ecosystem.

Impartner Announces Keynote Speakers For its Annual Channel Summit ImpartnerCON 2022

Retrieved on: 
Wednesday, August 17, 2022

SALT LAKE CITY, Aug. 17, 2022 /PRNewswire/ -- Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, announced today that channel industry icon Jay McBain, Chief Analyst, Channels, Partnerships and Ecosystems will be a keynote speaker at its annual customer summit, ImpartnerCON 2022, to be held on Oct. 19-21, in Salt Lake City, UT. Additional speaker highlights include Maria Chien, VP Research Director at Forrester, Janet Schijns, CEO of JS Group and Jared Fuller, Founder of PartnerHacker among others that Impartner will continue to announce leading up to the event.

Key Points: 
  • Channel innovators and executives from companies of all sizes and industries will learn how to optimize their digital transformation and partner experience from presentations made by well-known industry analysts, leading channel organizations and Impartner executives.
  • "ImpartnerCON is about bringing together our customers and channel authorities that represent the future of the industrydriving, defining and implementing marketing and channel strategy," said Brad Pace, COO at Impartner.
  • Chien has more than 20 years of experience and is an authority in channel marketing, channel readiness, partner enablement, partner program design and field marketing.
  • For more details on the ImpartnerCON 2022 conference agenda and speakers visit https://wow.impartner.com/impartnercon22-Splash.html.