KIA'S "MAKE MORE GOOD" EFFORTS CONTINUE WITH DIGITAL LAUNCH OF THE ALL-NEW 2023 KIA SPORTAGE HYBRID CAMPAIGN
Retrieved on:
Wednesday, August 17, 2022
IRVINE, Calif., Aug. 17, 2022 /PRNewswire/ -- Heralding the arrival of the first-ever Kia Sportage Hybrid, Kia America is expanding its commitment to "Make More Good" with a 30-second broadcast and :15-second digital spots and a partnership with One Warm Coat, a non-profit that has provided more than 7.3 million coats to those in need nationwide and is dedicated to promoting environmental sustainability. In April, the introduction of the all-new 2023 Sportage began when Kia partnered with Sea Turtle, Inc. to support the conservation and rehabilitation of the endangered sea turtle population.
Key Points:
- In April, the introduction of the all-new 2023 Sportage began when Kia partnered with Sea Turtle, Inc. to support the conservation and rehabilitation of the endangered sea turtle population.
- The 30-second spot, entitled " Downpour " follows a Kia Sportage Hybrid as its occupants deliver coats to various points around an urban downtown area as an ominous weather forecast plays on the radio.
- The driver and passenger of the Kia Sportage Hybrid hang coats on various fences throughout the city along with signs that read, "FREE (for anyone that needs one)."
- The spot ends as a voiceover intones, "Have the Power to Make More Good, in the All-New Sportage Turbo Hybrid."