CSAA Insurance Group ad campaign featuring Rick Astley goes viral across America
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Tuesday, August 30, 2022
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WALNUT CREEK, Calif., Aug. 30, 2022 /PRNewswire/ -- CSAA Insurance Group's recent campaign with 1980s British legend Rick Astley, like everything else the accomplished singer has done, has been an overwhelming success. After launching on August 15, the campaign went viral, reaching 2.5 million views in just a few days with numbers continuing to grow. And, the campaign's not over yet, with the release today of an all-new 30-second video.
Key Points:
- WALNUT CREEK, Calif., Aug. 30, 2022 /PRNewswire/ -- CSAA Insurance Group's recent campaign with 1980s British legend Rick Astley, like everything else the accomplished singer has done, has been an overwhelming success.
- CSAA Insurance Group ad campaign featuring Rick Astley releases an all-new 30-second video featuring "insider" moments.
- "We are beyond thrilled by the overwhelmingly favorable reaction to this campaign," said Linda Goldstein, executive vice president, Customer Experience & Marketing, CSAA Insurance Group.
- Check out the original Rick Astley-CSAA Insurance Group video:
CSAA Insurance Group, a AAA Insurer, offers automobile, homeowners, and other personal lines of insurance to AAA Members through AAA clubs in 23 states and the District of Columbia.