Former F1 Driver, Esteban Gutiérrez, Launches F1 Merchandising Platform in the U.S.
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Wednesday, August 17, 2022
MONTERREY, Mexico, Aug. 16, 2022 /PRNewswire/ -- EDASI, an online retail platform providing exclusive Formula 1 and motorsports products, has been bringing racing fans together since its 2021 Mexico launch, becoming the first formal distributor of F1 merchandise in Latin America. "Edasi," Estonian for "moving forward," has now accelerated to the U.S. market with its official launch in August 2022.
Key Points:
- "Edasi," Estonian for "moving forward," has now accelerated to the U.S. market with its official launch in August 2022.
- "[EDASI] is a community encouraging racing fans to dream passionately, live boldly, and to always keep moving forward."
- EDASI is founded and led by Esteban Gutirrez, a former F1 driver who has raced in prestigious competitions from 2013-2016.
- Once I noticed that there was not a formal distributor for F1 products in Latin America, that focus began to shift.