Lego Ideas

KIRKBI A/S Acquires BrainPOP, A Leading Educational Technology Platform for Kids, Educators, and Families

Retrieved on: 
Tuesday, October 11, 2022
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KIRKBI A/S, the family-owned holding and investment company of the LEGO brand (KIRKBI), and BrainPOP, a leading educational technology business (the Company), today announced that they have entered into a definitive agreement for KIRKBI to acquire 100% ownership of BrainPOP.

Key Points: 
  • KIRKBI A/S, the family-owned holding and investment company of the LEGO brand (KIRKBI), and BrainPOP, a leading educational technology business (the Company), today announced that they have entered into a definitive agreement for KIRKBI to acquire 100% ownership of BrainPOP.
  • View the full release here: https://www.businesswire.com/news/home/20221011005785/en/
    BrainPOP is a trusted digital education brand grounded in research and the science of learning.
  • BrainPOP recently launched its first subject-specific offering, BrainPOP Science, a new supplemental, student-driven instructional and assessment solution for middle school classrooms.
  • BrainPOP remains operationally independent of KIRKBI and the LEGO Group, with KIRKBI assuming full control and accountability for BrainPOPs performance and governance.

The Toy Foundation Announces Toy of the Year (TOTY) Awards Finalists

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Monday, August 15, 2022
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NEW YORK, Aug. 15, 2022 /PRNewswire/ -- A magical crystal ball, a giant pyramid climbing tower, and the most diverse assortment of dolls ever are among the 122 innovative finalists for this September's Toy of the Year (TOTY) Awards. A long-treasured event, The Toy Foundation's (TTF) TOTY Awards celebrate the creativity of the toy and play community and recognize the industry's collective philanthropy for the benefit of children in need.

Key Points: 
  • A long-treasured event, The Toy Foundation's (TTF) TOTY Awards celebrate the creativity of the toy and play community and recognize the industry's collective philanthropy for the benefit of children in need.
  • The overall Toy of the Year and People's Choice award winners will be announced November 21, 2022, adding an element of excitement for the holidays.
  • The Toy of the Year will be determined by a panel of expert judges.
  • "The finalists are marvelous examples of innovation and imagination to deliver the power of play to children and adults alike," said Pamela Mastrota, executive director of The Toy Foundation.