HASBRO SELECTS JUST PLAY AS MASTER TOY LICENSEE FOR FURREAL BRAND
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Wednesday, January 25, 2023
PHILADELPHIA, Jan. 25, 2023 /PRNewswire/ -- Leading global toy company Just Play announced today a worldwide master toy licensing agreement with Hasbro, a global branded entertainment leader, for its FURREAL brand.
Key Points:
- PHILADELPHIA, Jan. 25, 2023 /PRNewswire/ -- Leading global toy company Just Play announced today a worldwide master toy licensing agreement with Hasbro, a global branded entertainment leader, for its FURREAL brand.
- Just Play's FurReal pets product line will launch globally in 2024 with a whole new collection of interactive pets.
- "We know they'll do the same for FurReal with products that inspire new experiences for kids and their plush pets."
- "FurReal is a brand that connects with children everywhere because of the magical interactions and emotional bond that Hasbro has brought to life in adorable pet plush.