Impact Index

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Thursday, August 11, 2022

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SPRINGDALE, Ark., Aug. 11, 2022 /PRNewswire/ -- Tyson Foods, Inc. (NYSE: TSN) is demonstrating its commitment to credible and socially responsible journalism in its advertising on websites and media by conducting a social context Impact Index in partnership with Mindshare, the global media services company, and socialcontext.ai, a contextual intelligence startup supported by the University of Colorado Boulder.

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"Tyson Foods has one of the most diverse workforces, and we're proud to advance diversity, equity and inclusion by committing to actions like the Impact Index," said Paul Davis, vice president and chief diversity, equity, and inclusion officer for Tyson Foods.
"The Impact Index will ensure our actions in brand responsibility ladder up to our core values as a company and individuals."
As a first mover for the Impact Index, Tyson Foods is working with Mindshare and socialcontext.ai to analyze content around minority communities and drive more inclusive content.
The Impact Index is the most recent example of Mindshare's parent company, GroupM, and Tyson Foods' collaborative efforts to advance diversity in paid media.