The Everglades Foundation Announces Statewide Multimedia Campaign In Support Of EAA Reservoir
PALMETTO BAY, Fla., March 7, 2024 /PRNewswire-PRWeb/ -- To advance its mission to restore and protect America's Everglades through science, advocacy, and education, The Everglades Foundation has initiated a large-scale, multi-channel campaign to educate the public about the vital Everglades Agricultural Area (EAA) Reservoir. Entitled "Send Water South," the series of radio, digital, and social media ads that launched last fall have now been supplemented by broadcast, cable, and streaming ads on select channels in South Florida's east and west coast communities.
- The EAA Reservoir is the only Everglades restoration project that will enable lake water to be stored, cleaned, and sent south where it belongs.
- This continues to happen, and the urgency to build and operate the reservoir is critical," said Eric Eikenberg, CEO of The Everglades Foundation.
- "We must ensure the completion of the EAA Reservoir because a healthy Everglades supports tourism, real estate, outdoor recreation, and other industries that drive Florida's economy."
- "The most significant project within that plan – the EAA Reservoir – is under construction because America's Everglades is a unifying issue.