ZEISS Makes Fifth Appearance at CIIE, Placing Great Effort in Localization Strategy
Retrieved on:
Sunday, November 6, 2022
Knowledge, Booth, Fudan University, China International Import Expo, Research, Consumer, Growth, Investment, Convention center, Eye, RMB, Multimedia, Eye and ENT Hospital of Fudan University, Institute, Industry, History, National Institute of Metrology Standardization and Industrial Quality, Suzhou Industrial Park, Health technology, CEO, View, Institute of Biophysics, Chinese Academy of Sciences, Acceleration, Myopia, Ophthalmology, ZEISS, National Exhibition and Convention Center (Shanghai), Innovation Hub, Canadian National Exhibition, Development, Solution, Telescopic sight, Renewable energy, Science, Yangtze Delta, Biophysics
During the past two years China has become the world's largest single market for ZEISS.
Key Points:
- During the past two years China has become the world's largest single market for ZEISS.
- As such a localization strategy with the Chinese market at its center is imminent.
- On November 5 ZEISS hosted a press conference of ZEISS China localization strategy at its booth in CIIE, introducing its plans in China - it will continue to increase its investments, and will thoroughly implement its localization strategy.
- With the completion of ZEISS Guangzhou Knowledge City manufacturing base, ZEISS will possess a globally-influential industry ecosystem for healthy eyesight.