Rare (company)

Kingswood Capital Management and First Bev Complete Investment in G FUEL, Providing Capital for Growth

Retrieved on: 
Thursday, November 16, 2023

Kingswood Capital Management and First Bev announced today a significant cash investment in G FUEL, the market leader in energy drinks targeting the 3+ billion global gamer community.

Key Points: 
  • Kingswood Capital Management and First Bev announced today a significant cash investment in G FUEL, the market leader in energy drinks targeting the 3+ billion global gamer community.
  • Alongside the investment, Bryan Crowley, formerly of ZenWTR, Soylent, Pabst Brewing Company, and Mars, Inc., was named by G FUEL as the company’s new CEO.
  • View the full release here: https://www.businesswire.com/news/home/20231116437732/en/
    New G FUEL CEO, Bryan Crowley (left) with G FUEL Founder, Clifford Morgan.
  • “Bryan, Kingswood, and First Bev all understand the incredible wealth of opportunity that exists with this brand,” said G FUEL Founder Clifford Morgan.

G FUEL and Rare Ltd. Have a "Bad Fur Day" with Conker-Themed "Mighty Poo" Energy Drink

Retrieved on: 
Tuesday, December 27, 2022

NEW YORK, Dec. 27, 2022 /PRNewswire/ -- In partnership with Rare Ltd., G FUEL today announced its brand-new flavor Mighty Poo, inspired by the hilariously raunchy platformer Conker's Bad Fur Day, is available for pre-order as a Deluxe Collector's Box at GFUEL.com! This limited-edition set comes with an exclusive Youtooz figure of The Great Mighty Poo himself!

Key Points: 
  • The partnership was brokered by Rare Ltd.'s brand extension licensing agency, Tinderbox — the digital division of Beanstalk.
  • G FUEL has ventured into the bowels of Poo Mountain to pick out the finest morsels from The Great Mighty Poo's aromatic abode: CORN!
  • Introducing G FUEL Mighty Poo, a corn and tropical fruit-infused concoction that will help you get energized for any Fur Day – good or bad – that comes your way!
  • As The Official Energy Drink of Esports®, G FUEL provides gamers with a performance-driven alternative to standard energy drink products.

G FUEL and Bandai Namco Entertainment Protect the Federation and Introduce "Mobile Suit Gundam" Energy Drink, MS-M31-0N

Retrieved on: 
Tuesday, December 20, 2022

NEW YORK, Dec. 20, 2022 /PRNewswire/ -- In celebration of Mobile Suit Gundam, one of the most iconic anime franchises of all time, G FUEL announced today its new flavor collaboration with Bandai Namco Entertainment Inc., MS-M31-0N, is now available for pre-order in a Collector's Box and 40-Serving Tub at GFUEL.com, while supplies last.

Key Points: 
  • Come back to base for a cooldown, and boost your giant Mobile Suit to the next level with G FUEL MS-M31-0N – inspired by Mobile Suit Gundam!
  • G FUEL MS-M31-0N is the fifth flavor that G FUEL and Bandai Namco Entertainment Inc. have co-developed and launched, following the Code Vein-inspired Type-O, the Scarlet Nexus-inspired Brain Drive, the Elden Ring-inspired Crimson Tears and Rage Drive inspired by the TEKKEN series.
  • G FUEL Energy Formula is sugar-free and loaded with antioxidants from 18 different fruit extracts.
  • Don't miss out on this unique upgrade made for your own Mobile Suit, G FUEL MS-M31-0N, available for pre-order now at GFUEL.com !

G FUEL and Ubisoft Keep It Cool and Introduce "Tom Clancy's Rainbow Six® Siege" Collaboration

Retrieved on: 
Tuesday, December 13, 2022

NEW YORK, Dec. 13, 2022 /PRNewswire/ -- G FUEL, in partnership with Ubisoft, today announced its new Black Ice flavor inspired by Tom Clancy's Rainbow Six Siege is now available for pre-order in Collector's Boxes and Tubs at GFUEL.com. 

Key Points: 
  • Introducing the G FUEL "Black Ice" Collector's Box inspired by Tom Clancy's Rainbow Six Siege from Ubisoft.
  • "It's been great working with the team over at G FUEL on this Rainbow Six Siege collaboration and coming up with a brand-new flavour.
  • G FUEL Black Ice Energy Formula is sugar-free and loaded with antioxidants from 18 different fruit extracts.
  • Pre-order the new G FUEL Black Ice Collector's Box inspired by Ubisoft's Tom Clancy's Rainbow Six Siege now at GFUEL.com !

G FUEL and Bandai Namco Juggle-Start a New Combo to Introduce Their Newest Collaboration, G FUEL "Rage Drive"

Retrieved on: 
Friday, December 9, 2022

NEW YORK, Dec. 9, 2022 /PRNewswire/ -- G FUEL, in partnership with Bandai Namco Entertainment Inc., today announced its new "Rage Drive" flavor inspired by the TEKKEN series is now available for pre-order as a Collector's Box and Tub at GFUEL.com while supplies last!

Key Points: 
  • Replenish your energy and focus to master your combos with the brand-new G FUEL "Rage Drive" inspired by the epic,3D fighting game seriesTEKKEN!
  • This sweet and juicy cantaloupe flavor will give your getup kick the boost you need to combo start your day!
  • G FUEL "Rage Drive" is the fourth flavor that G FUEL and Bandai Namco have launched.
  • "TEKKEN has always had a huge spot in the heart of the fighting game community," said G FUEL Founder and CEO Cliff Morgan.

G FUEL PERFORMS FUSION DANCE WITH NEW "DRAGON BALL Z" KAMEHAMEHA ENERGY DRINK

Retrieved on: 
Wednesday, November 9, 2022

NEW YORK, Nov. 9, 2022 /PRNewswire/ -- In celebration of Dragon Ball Z, one of the most iconic anime series of all time, G FUEL — The Official Energy Drink of Esports® — together with legendary studio Toei Animation Inc. and its U.S. agent Crunchyroll today announced that its brand-new flavor, G FUEL Kamehameha, is available for pre-order as a Collector's Box and tub at GFUEL.com!

Key Points: 
  • Introducing G FUEL Kamehameha named after Goku's famous energy attack in Dragon Ball Z!
  • Plus, every G FUEL Kamehameha Collector's Box comes with a 40-serving tub and an exclusive Shenron Dragon Ball Z Shaker Cup!
  • "We are pleased to partner with G FUEL on this Dragon Ball Z collaboration," said Masayuki Endo, President and CEO of Toei Animation Inc. "Dragon Ball Z is known for its power-packed action and G FUEL energy drinks embody this spirit.
  • G FUEL Kamehameha powdered Energy Formula is sugar free and loaded with antioxidants from 18 different fruit extracts.

Try to Escape the Basement with G FUEL's Isaac's Tears Energy Drink Inspired by "The Binding of Isaac"

Retrieved on: 
Friday, November 4, 2022

NEW YORK, Nov. 4, 2022 /PRNewswire/ -- In celebration of fan-favorite action RPG shooter The Binding of Isaac, G FUEL — The Official Energy Drink of Esports® — today announced that its new flavor, Isaac's Tears, is now available for pre-order in Collector's Boxes and Tubs at GFUEL.com while supplies last.

Key Points: 
  • Introducing G FUEL "Isaac's Tears" inspired by Edmund McMillen's The Binding of Isaac!
  • Isaac's Tears taste like a sweet, refreshing combination of white grape and pineapple far tastier than actual tears!
  • Upgrade your energy and try to defeat MOM with the only power-up you can drink outside of the basement!
  • As The Official Energy Drink of Esports, G FUEL provides gamers with a performance-driven alternative to standard energy drink products.

G FUEL Celebrates 25 Years of "Fallout" with New Flavor, G FUEL Nuka Cola® Quantum!

Retrieved on: 
Wednesday, October 5, 2022

NEW YORK, Oct. 5, 2022 /PRNewswire/ -- In celebration of 25 years of wandering The Wastelands in the iconic Fallout® series, G FUEL — The Official Energy Drink of Esports® — today announced its new flavor, G FUEL Nuka Cola® Quantum, is available for pre-order now at GFUEL.com! Nuka Cola® Quantum will be available as a Limited-Edition Metal Collector's Box, featuring a 40-serving Energy Tub and an exclusive Fallout® Shaker Cup!

Key Points: 
  • Nuka Cola Quantum will be available as a Limited-Edition Metal Collector's Box, featuring a 40-serving Energy Tub and an exclusive Fallout Shaker Cup!
  • Keep up your energy, endurance, focus and reaction time with this new shakable energy drink, G FUEL Nuka Cola Quantum!
  • G FUEL Nuka Cola Quantum is sugar-free and packed with antioxidants from 18 different fruit extracts.
  • Have your bottlecaps ready and strap on your Pip-Boy to pre-order your G FUEL Nuka Cola Quantum Collector's Box now at GFUEL.com while supplies last!

G FUEL and Dead by Daylight Team Up in The Fog for a Brand-New Flavor - G FUEL Liquid Lullaby!

Retrieved on: 
Wednesday, September 28, 2022

NEW YORK, Sept. 28, 2022 /PRNewswire/ -- G FUEL — The Official Energy Drink of Esports® — unveils today that its new flavor Liquid Lullaby, inspired by the multiplayer horror action phenomenon Dead by Daylight, is now available for pre-order at GFUEL.com as a limited-edition Collector's Box and Energy Tub while supplies last.

Key Points: 
  • G FUEL Liquid Lullaby is sugar-free and packed with antioxidants from 18 different fruit extracts.
  • "G FUEL and Dead by Daylight fans are going to scream for Liquid Lullaby!"
  • Pre-order your G FUEL Liquid Lullaby Collector's Box now at GFUEL.com while supplies last!
  • As The Official Energy Drink of Esports, G FUEL provides gamers with a performance-driven alternative to standard energy drink products.

G FUEL Becomes Official Energy Drink Sponsor of Farmingdale State Esports

Retrieved on: 
Tuesday, September 20, 2022

NEW YORK, Sept. 20, 2022 /PRNewswire/ -- G FUEL, The Official Energy Drink of Esports®, is pleased to announce its sponsorship of the Farmingdale State College Esports Program, providing the dynamic Long Island-based Esports team with co-branded team apparel, G FUEL Energy and Hydration products, hosting on-campus events and offering career advancement and educational opportunities.

Key Points: 
  • NEW YORK, Sept. 20, 2022 /PRNewswire/ -- G FUEL, The Official Energy Drink of Esports, is pleased to announce its sponsorship of the Farmingdale State College Esports Program, providing the dynamic Long Island-based Esports team with co-branded team apparel, G FUEL Energy and Hydration products, hosting on-campus events and offering career advancement and educational opportunities.
  • "G FUEL is one of the largest Esports brands in the business, their partnershipwill propel ourEsports Program to reach its fullest potential."
  • "Farmingdale State College is practically in G FUEL's back yard, so it's fantastic to see what their Esports program has become and how it continues to grow," said G FUEL Founder and CEO Cliff Morgan.
  • As The Official Energy Drink of Esports, G FUEL provides gamers with a performance-driven alternative to standard energy drink products.