Andrew Crosse

Stone Goff Partners Portfolio Company Walker Sands Acquires B2B Demand Generation Agency KoMarketing

Retrieved on: 
Wednesday, January 25, 2023
Content Marketing, Finance, Public Relations, Investor Relations, Marketing, Communications, Professional Services, Social Media, Search Engine Optimization, Search Engine Marketing, SGP, Automation, Walker, Andrew Crosse, SEO, Acquisition, Growth, Partner (business rank), Social media, Sales, B2B

Stone Goff Partners (“SGP”) today announced the acquisition of KoMarketing, a B2B demand generation firm, by SGP portfolio company Walker Sands, a full-service marketing agency focused on accelerating the growth of B2B brands.

Key Points: 
  • Stone Goff Partners (“SGP”) today announced the acquisition of KoMarketing, a B2B demand generation firm, by SGP portfolio company Walker Sands, a full-service marketing agency focused on accelerating the growth of B2B brands.
  • The acquisition, Walker Sands’ second to-date, deepens the firm’s existing capabilities in top-of-funnel demand generation activities, including paid digital advertising and SEO for B2B audiences.
  • “KoMarketing has a long history of success in B2B marketing,” said Mike Santoro, CEO, Walker Sands.
  • KoMarketing managing partners Derek Edmond and Steven Wells will report to Andrew Cross, president of Walker Sands.

Walker Sands Acquires B2B Demand Generation Agency KoMarketing

Retrieved on: 
Thursday, January 12, 2023
Technology, Content Marketing, Public Relations, Investor Relations, Marketing, Other Technology, Communications, Internet, Social Media, Search Engine Optimization, Search Engine Marketing, Partner (business rank), Social media, Andrew Crosse, Marketing, Growth, Automation, SEO, Acquisition, Walker, Sales, B2B

Walker Sands , a full-service marketing agency focused on accelerating the growth of B2B brands, has acquired KoMarketing , a B2B demand generation firm headquartered in Boston.

Key Points: 
  • Walker Sands , a full-service marketing agency focused on accelerating the growth of B2B brands, has acquired KoMarketing , a B2B demand generation firm headquartered in Boston.
  • The acquisition, Walker Sands’ second to-date, deepens the firm’s existing capabilities in top-of-funnel demand generation activities, including paid digital advertising and SEO for B2B audiences.
  • “KoMarketing has a long history of success in B2B marketing,” said Mike Santoro, CEO, Walker Sands.
  • Joining forces with Walker Sands unlocks new opportunities to raise the bar and do even bigger and better work for the world’s best B2B brands.”
    Going forward, KoMarketing will be known as KoMarketing, a Walker Sands company.

Walker Sands Names Andrew Cross as President and Allison Ward as Chief People Officer

Retrieved on: 
Wednesday, July 13, 2022
Marketing, Communications, Public Relations, Investor Relations, People, Culture, SABRE, Public relations, Walker, Marketing, Cross, Andrew Crosse, PRSA, Acquisition, Awareness, Chicago Tribune, Marcom, Ward, Growth, Provocation, DEI, B2B

Andrew Cross has been elevated to President, and Allison Ward has been named Chief People Officer, as the agency looks to further establish its place as a top B2B tech agency.

Key Points: 
  • Andrew Cross has been elevated to President, and Allison Ward has been named Chief People Officer, as the agency looks to further establish its place as a top B2B tech agency.
  • This includes the recent acquisition of March Communications, through which Walker Sands expanded to the east coast.
  • Andrew Cross to President: Since joining Walker Sands on the ground floor of the public relations department 11 years ago, Cross has proven an invaluable member of the company and a people-first leader.
  • Allison Ward to Chief People Officer: After joining Walker Sands in 2013, Ward spent seven years working on the services side of the business, first in public relations, then on some of the companys first integrated accounts.