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Game On! MIKE AND IKE® Announces Three New Esports Partnerships

Retrieved on: 
Monday, July 18, 2022
Culture, Megamix, HOT, Dignitas (esports), In the Mix, TikTok, Fortnite, Team Liquid, View, Next wave, Dignitas, MIKE, Candy, Esports Arena, Mix, IKE, Series, Multimedia, Industry, Partnership, YouTube, Just Born, Video game

BETHLEHEM, Pa., July 18, 2022 /PRNewswire/ -- It's a summer of fun for gaming enthusiasts, as MIKE AND IKE® announces three new esports collaborations! The go-to candy brand for gamers is teaming up with Team Liquid, Esports Arena, and Team Dignitas to give amateur gamers an opportunity to compete amongst some of the best players in North America and turn their passion into a profession in the esports world.

Key Points: 
  • BETHLEHEM, Pa., July 18, 2022 /PRNewswire/ -- It's a summer of fun for gaming enthusiasts, as MIKE AND IKE announces three new esports collaborations!
  • Team Liquid, the #1 esports team worldwide is starting "The Next Wave" in partnership with MIKE AND IKE.
  • Starting this July, MIKE AND IKE will be an official sponsor of Esports Arena!
  • As North America's first dedicated esports facility, Esports Arena is a premier spot for amateur gamers to show their talents.

Dignitas Announces Partnership with MIKE AND IKE®, Marking First-Ever Deal for The Gaming Org's Fortnite Collective

Retrieved on: 
Tuesday, July 12, 2022
Culture, New Jersey Devils, NBA, Dignitas, Athlete, NHL, IKE, In the Mix, Susquehanna International Group, World championship, League of Legends, Rocket League, Candy, EPIC, OR, Mix, Organization, Partnership, Megamix, Harris Blitzer Sports & Entertainment, Delaware North, Fortnite, HOT, HBSE, Woman, SVP, Twitter, Sport, Just Born, NME, MIKE, TikTok, INC, VALORANT, Video game, Aroma compound

LOS ANGELES, July 12, 2022 /PRNewswire/ -- Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME), announces a new partnership between its Fortnite Collective and MIKE AND IKE®, a leading candy brand aiming to power up the gaming community through sweet treats and next level moves. The MIKE AND IKE® brand will become the Official Candy Partner of Dignitas Fortnite, marking the first-ever Fortnite-focused partnership for Dignitas.

Key Points: 
  • The MIKE AND IKE brand will become the Official Candy Partner of Dignitas Fortnite, marking the first-ever Fortnite-focused partnership for Dignitas.
  • Fans of the Dignitas Fortnite crew can expect a packed slate of new content, stream experiences, and MIKE AND IKE rewards.
  • "We are excited to be the Official Candy Partner of Dignitas Fortnite and continue to strengthen and grow our presence in the gaming and esports community."
  • "Our goal with Dignitas Fortnite has been to align with partners that are flavorful and additive to the gaming space as a whole," said John Spiher, SVP of Partnerships, Dignitas.