Ford Germany

DGAP-News: AUTO1 Group SE: AUTO1 and Ford digitize the car trade-in process

Retrieved on: 
Wednesday, July 6, 2022

AUTO1 Group digitizes the trade-in process for Ford Germanys direct online sales as well as for Ford dealers and service partners.

Key Points: 
  • AUTO1 Group digitizes the trade-in process for Ford Germanys direct online sales as well as for Ford dealers and service partners.
  • AUTO1 Group provides online price estimates for private customers on the Ford website and supports Ford, authorized dealers, and service partners in lead generation and customer retention.
  • After a buyer has completed the configuration of the new car models "Ford Mustang Mach-E" or "Ford Explorer" on the Ford website, they enter the vehicle data of their used car at the end of the digital ordering process.
  • For optimized re-marketing of trade-in cars bought by Ford dealers, the AUTO1 EVA app has also been expanded exclusively for Ford dealers.