SSOT

Altimetrik Taps Adam Caplan as President of Digital Business and AI

Retrieved on: 
Wednesday, March 6, 2024

Altimetrik , a pure-play digital business services company, has appointed Adam Caplan as President of Digital Business and AI.

Key Points: 
  • Altimetrik , a pure-play digital business services company, has appointed Adam Caplan as President of Digital Business and AI.
  • “Adam is a proven leader and brings a wealth of experience in leading digital and AI initiatives, making him an invaluable addition to our team,” said Sundaresan.
  • “In addition to its reputation as a pioneer in digital business, Altimetrik has developed a phenomenal culture that made joining this team an easy decision,” Caplan said.
  • The company’s growth underscores Altimetrik's commitment to delivering tangible outcomes and solidifying its reputation as a trusted partner in digital business and AI.

Altimetrik Unveils a Market First Digital Business Methodology

Retrieved on: 
Monday, February 19, 2024

Altimetrik's unveiling of its Digital Business Methodology (DBM) leverages 10 years of experience in delivering outcomes and growth for customers.

Key Points: 
  • Altimetrik's unveiling of its Digital Business Methodology (DBM) leverages 10 years of experience in delivering outcomes and growth for customers.
  • The paradigm has shifted from digital transformation to digital business, and here businesses take the ownership to drive the outcomes by taking a holistic approach.
  • Altimetrik facilitates internalization of digital skills and culture, enabling clients to identify talent both internally and externally through the Digital Business Academy (DBA).
  • Altimetrik is a digital business pioneer and over the past decade has developed the tools and methodologies that ensures enterprises can transition to a true digital business.

Altimetrik’s Raj Sundaresan Named to The Software Report’s Top 50 SaaS CEOs List

Retrieved on: 
Monday, November 20, 2023

Raj Sundaresan, Altimetrik’s Chief Executive Officer, is practicing what he preaches — he was named to The Software Report’s Top 50 SaaS CEOs of 2023 list .

Key Points: 
  • Raj Sundaresan, Altimetrik’s Chief Executive Officer, is practicing what he preaches — he was named to The Software Report’s Top 50 SaaS CEOs of 2023 list .
  • Sundaresan was chosen through a thorough nomination process comprising of input from colleagues, peers, and experts in the software industry in addition to in-house research by The Software Report.
  • The recognition comes on the heels of another honor, as The Software Report named Altimetrik to its annual list of top software companies earlier this year.
  • Sundaresan holds a computer science engineering degree from Bangalore University and an MBA from Notre Dame de Namur University.

AppsFlyer’s 16th Performance Index Finds Economic Downturn Caused Declines in App Install Ad Spend Budgets

Retrieved on: 
Wednesday, November 15, 2023

AppsFlyer today released the 16th edition of its Performance Index , ranking the top media sources in mobile advertising across 11 regions and 22 app categories.

Key Points: 
  • AppsFlyer today released the 16th edition of its Performance Index , ranking the top media sources in mobile advertising across 11 regions and 22 app categories.
  • The latest version of the Index, which originated in 2015, found the economic downturn had a significant impact on the mobile app media space throughout 2023 as nearly all top media sources saw declines and app install ad spend budgets reduced by 20% in the third quarter of 2023 when compared to Q3 in 2022.
  • AppsFlyer’s first ever SSOT iOS index combines SKAdNetwork and traditional attribution, and accurately deduplicates between the two data sources.
  • AppsFlyer’s Performance Index analyzed a total of 75 media sources, with at least 11.5 billion app installs from 30,000 apps from April to September 2023.

Global Digital Asset Management (DAM) Market Analysis Report 2023-2028: Demand for Effective Collaboration of Corporate Assets and Enhancing Consumer Experiences to Fuel Growth - ResearchAndMarkets.com

Retrieved on: 
Thursday, October 5, 2023

Centralizing essential media assets like audio, video, 3D content, and digital documents has made DAM systems indispensable.

Key Points: 
  • Centralizing essential media assets like audio, video, 3D content, and digital documents has made DAM systems indispensable.
  • Additionally, the inclusion of digital rights management (DRM) ensures controlled access and swift content approval processes.
  • A digital asset management solution for ecommerce is ideal for teams looking to centralize assets used across e-commerce and retail channels.
  • An ageing population and an increase in the prevalence of chronic disease are driving steady growth in healthcare demand.

Global Digital Asset Management (DAM) Market Analysis Report 2023-2028: AI and Advanced Encryption - The Next Big Opportunities in Digital Asset Management

Retrieved on: 
Monday, October 2, 2023

Additionally, the inclusion of digital rights management (DRM) ensures controlled access and swift content approval processes.

Key Points: 
  • Additionally, the inclusion of digital rights management (DRM) ensures controlled access and swift content approval processes.
  • Cloud Digital Asset Management (DAM) democratizes enterprise-wide digital media management and delivery.
  • A digital asset management solution for ecommerce is ideal for teams looking to centralize assets used across e-commerce and retail channels.
  • From product design and management to online sales and in-store merchandising, a digital asset management solution for e-commerce is an important piece of the puzzle.

AppsFlyer Applauded by Frost & Sullivan for Helping Customers Optimize Campaigns and Predict Long-term Results and for its Competitive Strategies

Retrieved on: 
Thursday, July 27, 2023

SAN ANTONIO, July 27, 2023 /PRNewswire/ -- Frost & Sullivan recently assessed the digital advertising measurement analytics industry and, based on its findings, recognizes AppsFlyer with the 2023 Asia-Pacific Competitive Strategy Leadership Award. The company delivers marketing measurements, analytics, and engagement services to help over 90,000 businesses create better products and enhance customer experiences while preserving customer privacy. AppsFlyer's fraud prevention and detection solution saves customers millions of dollars on advertising budgets, keeping clients ahead of constant and changing threats. With a footprint across continents, AppsFlyer serves various industries, from entertainment to health and fitness.

Key Points: 
  • SAN ANTONIO, July 27, 2023 /PRNewswire/ -- Frost & Sullivan recently assessed the digital advertising measurement analytics industry and, based on its findings, recognizes AppsFlyer with the 2023 Asia-Pacific Competitive Strategy Leadership Award.
  • AppsFlyer's fraud prevention and detection solution saves customers millions of dollars on advertising budgets, keeping clients ahead of constant and changing threats.
  • AppsFlyer continually builds upon its competitive edge and relentlessly pursues new opportunities to ensure steady growth over the long run.
  • With its customer-centric tools and strategies and strong overall performance, AppsFlyer earns Frost & Sullivan's Competitive Strategy Leadership Award.

AppsFlyer Applauded by Frost & Sullivan for Helping Customers Optimize Campaigns and Predict Long-term Results and for its Competitive Strategies

Retrieved on: 
Thursday, July 27, 2023

SAN ANTONIO, July 27, 2023 /PRNewswire/ -- Frost & Sullivan recently assessed the digital advertising measurement analytics industry and, based on its findings, recognizes AppsFlyer with the 2023 Asia-Pacific Competitive Strategy Leadership Award. The company delivers marketing measurements, analytics, and engagement services to help over 90,000 businesses create better products and enhance customer experiences while preserving customer privacy. AppsFlyer's fraud prevention and detection solution saves customers millions of dollars on advertising budgets, keeping clients ahead of constant and changing threats. With a footprint across continents, AppsFlyer serves various industries, from entertainment to health and fitness.

Key Points: 
  • SAN ANTONIO, July 27, 2023 /PRNewswire/ -- Frost & Sullivan recently assessed the digital advertising measurement analytics industry and, based on its findings, recognizes AppsFlyer with the 2023 Asia-Pacific Competitive Strategy Leadership Award.
  • AppsFlyer's fraud prevention and detection solution saves customers millions of dollars on advertising budgets, keeping clients ahead of constant and changing threats.
  • AppsFlyer continually builds upon its competitive edge and relentlessly pursues new opportunities to ensure steady growth over the long run.
  • With its customer-centric tools and strategies and strong overall performance, AppsFlyer earns Frost & Sullivan's Competitive Strategy Leadership Award.

Altimetrik Launches “Digital Business Methodology: Growth Code” — a Book to Accelerate Business Growth

Retrieved on: 
Monday, June 26, 2023

Altimetrik , a leading pure-play digital business for data quality, product innovation, core data assets and AL/ML has launched its latest book, "Digital Business Methodology: Growth Code."

Key Points: 
  • Altimetrik , a leading pure-play digital business for data quality, product innovation, core data assets and AL/ML has launched its latest book, "Digital Business Methodology: Growth Code."
  • The book underscores the need for conducting digital business independently, free from the constraints of complex and isolated environments, thereby enabling outcome-driven growth characterized by greater consistency, speed, and scale.
  • “Many companies realize that digital business is not about technology transformation but business transformation,” says Raj Vattikuti, Executive Chairman and Founder of Altimetrik.
  • Regardless of digital maturity, Altimetrik’s DBM and DBP paves the way for digital business with greater consistency, speed, and scale.

Digital Simplified Maps a Path to Growth, Speed, and Innovation Through Digital Business

Retrieved on: 
Thursday, November 17, 2022

The book distinguishes the differences between digital transformation and digital business and how together, they can elevate companies to unprecedented heights.

Key Points: 
  • The book distinguishes the differences between digital transformation and digital business and how together, they can elevate companies to unprecedented heights.
  • Digital business takes an incremental, bite-sized approach where business takes the ownership to bring business growth with speed.
  • It is supported by real world examples of business digital platform, how it is created and how it helps to bring the speed, scale, and consistency by leveraging the digital business methodology.
  • Altimetrik is a pure play digital business and digital transformation company unlocking growth and opportunity with speed, scale, and consistency.