2017 Syed Modi International Grand Prix Gold

FIM World Supercross Championship Unveils New Logo in Global Brand Identity Reveal

Retrieved on: 
Thursday, June 23, 2022
WSX, AMA Supercross Championship, Investor, Past, FIM, 2017 Syed Modi International Grand Prix Gold, Championship, USD, Marketing, Partnership, Multimedia, Element, Language

QUEENSLAND, Australia, June 23, 2022 /PRNewswire/ -- SX Global, the Australian sports and entertainment company spearheading the FIM World Supercross (WSX) Championship, today unveiled a new logo and branding elements that will visually characterize supercross' global Championship in the minds of fans for years to come.

Key Points: 
  • Inspired by the Past & Driven Toward the Future, Official Logo and Colors Will Be Synonymous with Supercross' Premier Global Championship for Years to Come
    QUEENSLAND, Australia, June 23, 2022 /PRNewswire/ --SX Global, the Australian sports and entertainment company spearheading the FIM World Supercross (WSX) Championship, today unveiled a new logo and branding elements that will visually characterize supercross' global Championship in the minds of fans for years to come.
  • The WSX logo and brand elements are grounded in the geometry of supercross, featuring a visual system of shapes and angles that call upon the most recognized features and elements of supercross tracks.
  • The creation of the new WSX logo and brand identity are the latest in a series of ongoing development efforts that will continue to elevate and solidify the FIM World Supercross Championship.
  • WSX will feature the richest championship prize purses in the sport's history, with a total of USD$250,000 up for grabs at each round.

FIM World Supercross Championship Unveils New Logo in Global Brand Identity Reveal

Retrieved on: 
Thursday, June 23, 2022
WSX, AMA Supercross Championship, Investor, Past, FIM, 2017 Syed Modi International Grand Prix Gold, Championship, USD, Marketing, Partnership, Element, Language

QUEENSLAND, Australia, June 23, 2022 /PRNewswire/ -- SX Global, the Australian sports and entertainment company spearheading the FIM World Supercross (WSX) Championship, today unveiled a new logo and branding elements that will visually characterize supercross' global Championship in the minds of fans for years to come.

Key Points: 
  • Inspired by the Past & Driven Toward the Future, Official Logo and Colors Will Be Synonymous with Supercross' Premier Global Championship for Years to Come
    QUEENSLAND, Australia, June 23, 2022 /PRNewswire/ --SX Global, the Australian sports and entertainment company spearheading the FIM World Supercross (WSX) Championship, today unveiled a new logo and branding elements that will visually characterize supercross' global Championship in the minds of fans for years to come.
  • Design direction was spearheaded by Cochrane Entertainment's Director Thea Jeanes-Cochrane, on behalf of SX Global and in partnership with Pangaea Creative, a leading motorsport design agency based in London.
  • The WSX logo and brand elements are grounded in the geometry of supercross, featuring a visual system of shapes and angles that call upon the most recognized features and elements of supercross tracks.
  • The creation of the new WSX logo and brand identity are the latest in a series of ongoing development efforts that will continue to elevate and solidify the FIM World Supercross Championship.