The rise of #Robodebt: how Twitter activists pushed a government scandal from hashtags to a royal commission
On the final day of public hearings, Commissioner Catherine Holmes highlighted the crucial role of citizen journalists and activists on Twitter.
- On the final day of public hearings, Commissioner Catherine Holmes highlighted the crucial role of citizen journalists and activists on Twitter.
- As Twitter declines under Elon Musk’s ownership, the #Robodebt saga is a useful reminder of the platform’s potential for social good.
The beginnings
- The algorithm was faulty and unlawful, resulting in the automatic issuing of thousands of incorrect debt letters, some demanding four- and five-figure sums of money.
- Vulnerable people reported stories of mental and financial hardship, of long Centrelink call centre queues, and of deep confusion about these debt notices.
- In late 2016, they also introduced the “robodebt” moniker, which eventually became the official title of the royal commission.
The evolution
- About 100 Twitter accounts initially produced around 50% of the posts, garnering engagement from some 10,000 others.
- Much of this early activity was dominated by the #NotMyDebt hashtag, but in 2017 #Robodebt gradually took over.
- By late 2018, #Robodebt was well established – and overlapped considerably with Australia’s perennial hashtag for political discussion, #auspol.
- Some prominent Labor politicians (Bill Shorten, Anthony Albanese, Mark Dreyfus) also became active during this early timeframe.
The future
- Its detrimental impact on thousands of lives has been documented by the royal commission’s hearings.
- As Commissioner Holmes has acknowledged, Australians have benefited from the unpaid public service of these activists.
- None of the other major social media platforms provide the same opportunities for highly public engagement.