Maple Leaf Farm Potato House

Vermont Creamery Selects 360PR+ as Agency of Record for Public Relations Services

Retrieved on: 
Wednesday, October 4, 2023

BOSTON, Oct. 4, 2023 /PRNewswire/ -- 360PR+ announced today that it has been selected by Vermont Creamery for a new public relations effort for the B Corp-Certified makers of artisanal cheese and cultured butter. The agency will focus on equal parts education and inspiration, introducing new products and sharing Vermont Creamery's differentiating points of taste, craftsmanship and sustainability.

Key Points: 
  • BOSTON, Oct. 4, 2023 /PRNewswire/ -- 360PR+ announced today that it has been selected by Vermont Creamery for a new public relations effort for the B Corp-Certified makers of artisanal cheese and cultured butter.
  • The agency will focus on equal parts education and inspiration, introducing new products and sharing Vermont Creamery's differentiating points of taste, craftsmanship and sustainability.
  • Vermont Creamery's award-winning dairy products include fresh goat cheese, soft-ripened aged cheeses, culinary creams including mascarpone and crème fraîche, as well as cultured butter.
  • "Vermont Creamery is a storied, mission-driven brand with a delicious suite of products, and we look forward to building awareness of what makes Vermont Creamery so special for the holidays and every day."

Little Leaf Farms Expands into New Product Category with Introduction of Salad Kits

Retrieved on: 
Thursday, September 28, 2023

DEVENS, Mass., Sept. 28, 2023 /PRNewswire/ -- Little Leaf Farms, the country's #1 brand of packaged lettuce sustainably grown through controlled environment agriculture (CEA), announces the launch of its new salad kits, now available in Crispy Caesar and Southwest varieties. Featuring Little Leaf Farms' fan-favorite Baby Crispy Green Leaf lettuce grown in the company's state-of-the-art greenhouses, the kits are paired with all the ingredients needed for a flavor-packed meal perfect for at-home or on the go and were crafted in effort to meet consumer desire for higher quality, fresher and better tasting greens in salad kit offerings.

Key Points: 
  • "Little Leaf Farms fans have been asking for these kits, and we're excited to bring them to shelf this fall," said Lindsay Hardie, Vice President of Marketing at Little Leaf Farms.
  • Little Leaf Farms' salad kits feature greens that are free of pesticides, herbicides and fungicides, and are hands free from seeing to harvesting to packaging.
  • The salad kits are available in the following varieties:
    Crispy Caesar: Packed with Little Leaf Farms Baby Crispy Green Leaf, Garlic Croutons, Shredded Parmesan Cheese and Romano Caesar Dressing.
  • Southwest: Little Leaf Farms' Baby Crispy Green Leaf is paired with Chili-Lime Tortilla Strips, Corn, Mexican Style Cheese Blend and Avocado Ranch Dressing.

Little Leaf Farms is Now the #1 Best-Selling Packaged Lettuce in New England

Retrieved on: 
Wednesday, September 20, 2023

DEVENS, Mass., Sept. 20, 2023 /PRNewswire/ -- Little Leaf Farms, already the country's #1 brand of packaged lettuce sustainably grown through controlled environment agriculture (CEA), can now add one more milestone to its list: the #1 best-selling packaged lettuce in New England1. According to the most recent Nielsen data available in the category, the brand has seen a 46% increase in total dollar sales year over year2 and is now capturing 20% of all packaged lettuce sales in the region, inclusive of field-grown greens3.

Key Points: 
  • "The New England packaged salad category is highly competitive, so we're pleased with this latest sales achievement," said Paul Sellew, Founder and CEO of Little Leaf Farms.
  • Building on the growth in New England, Little Leaf Farms recently opened its newest greenhouse in McAdoo, Pennsylvania.
  • This is the fifth greenhouse for Little Leaf Farms, and the brand's second greenhouse in Pennsylvania and will increase its retail presence to nearly 5,000 grocery stores, expanding Little Leaf Farms' footprint to include retailers in the Midwest and Southeast.
  • "We are excited to bring our exceptional lettuce to even more consumers with our expansion in Pennsylvania," said Chris Hill, Chief Revenue Officer at Little Leaf Farms.

Little Leaf Farms Hires New Executive Vice President and Chief Financial Officer

Retrieved on: 
Monday, July 17, 2023

DEVENS, Mass., July 17, 2023 /PRNewswire/ -- Little Leaf Farms, the country's #1 brand of packaged lettuce sustainably grown through controlled environment agriculture (CEA), is pleased to announce the appointment of William Hogan as Executive Vice President and Chief Financial Officer (CFO). Hogan brings a wealth of experience and expertise in private equity and strategic financial management to Little Leaf Farms. With a track record of success in driving financial performance and maximizing operational efficiency, his appointment underscores the company's commitment to continue to enhance its leadership team as it moves into its next stage of growth.

Key Points: 
  • DEVENS, Mass., July 17, 2023 /PRNewswire/ -- Little Leaf Farms , the country's #1 brand of packaged lettuce sustainably grown through controlled environment agriculture (CEA), is pleased to announce the appointment of William Hogan as Executive Vice President and Chief Financial Officer (CFO).
  • Hogan brings a wealth of experience and expertise in private equity and strategic financial management to Little Leaf Farms.
  • "Bill's appointment as our new CFO is a significant milestone for Little Leaf Farms," said Paul Sellew, CEO and Founder of Little Leaf Farms.
  • As Executive Vice President and CFO, Hogan will play a critical role in overseeing Little Leaf Farms' financial operations, including strategic planning, budgeting and forecasting.

EY Announces Paul Sellew of Little Leaf Farms as an Entrepreneur Of The Year® 2023 New England Award Winner

Retrieved on: 
Thursday, June 22, 2023

DEVENS, Mass., June 22, 2023 /PRNewswire/ -- Ernst & Young LLP (EY US) today announced that Paul Sellew, Founder and CEO of Little Leaf Farms was named an Entrepreneur Of The Year® 2023 New England Award winner. The Entrepreneur Of The Year Awards program is one of the preeminent competitive awards for entrepreneurs and leaders of high-growth companies. Sellew was selected by an independent judging panel made up of previous award winners, leading CEOs, investors and other regional business leaders. The candidates were evaluated based on their demonstration of building long-term value through entrepreneurial spirit, purpose, growth and impact, among other core contributions and attributes.

Key Points: 
  • DEVENS, Mass., June 22, 2023 /PRNewswire/ -- Ernst & Young LLP (EY US) today announced that Paul Sellew, Founder and CEO of Little Leaf Farms was named an Entrepreneur Of The Year® 2023 New England Award winner.
  • "It's truly an honor to be named the EY New England Entrepreneur of the Year and I'm extremely proud of our company's achievements," said Sellew.
  • Sellew founded Little Leaf Farms in 2015 with the mission to transform the way food is grown.
  • As a New England award winner, Sellew is now eligible for consideration for the Entrepreneur Of The Year 2023 National Awards.

Little Leaf Farms Files to Trademark Signature Curve of its Baby Crispy Green Leaf Lettuce

Retrieved on: 
Tuesday, May 2, 2023

DEVENS, Mass., May 2, 2023 /PRNewswire/ -- Little Leaf Farms, the country's #1 brand of packaged lettuce sustainably grown through controlled environment agriculture (CEA), today announced it has filed with the United States Patent and Trademark Office to officially trademark the biological morphology, aka shape, of its Baby Crispy Green Leaf lettuce. The application to trademark refers to the lettuce's signature shape, a rounded curve leading into the ruffled edges of the leafy greens.

Key Points: 
  • DEVENS, Mass., May 2, 2023 /PRNewswire/ -- Little Leaf Farms , the country's #1 brand of packaged lettuce sustainably grown through controlled environment agriculture (CEA), today announced it has filed with the United States Patent and Trademark Office to officially trademark the biological morphology, aka shape, of its Baby Crispy Green Leaf lettuce.
  • Beyond the distinctive shape, Baby Crispy Green Leaf is known for its fresh, crisp crunch thanks to Little Leaf Farms' advanced greenhouse technologies and commitment to local delivery within 24 hours from harvest.
  • "We're proud of what we do here at Little Leaf Farms and consistent consumer feedback tells us that our fans love 'spotting' us on restaurant menus and in the produce aisles due to the unmistakable shape of our Baby Crispy Green Leaf variety," said Lindsay Hardie, Vice President of Marketing at Little Leaf Farms.
  • In addition to its Baby Crispy Green Leaf, the brand offers Baby Red & Green Leaf, Baby Spring Mix, and its newest lettuce variety, Sweet Baby Butter.

Little Leaf Farms on Track to Break $100 Million in Retail Sales in 2023

Retrieved on: 
Monday, April 3, 2023

DEVENS, Mass., April 3, 2023 /PRNewswire/ -- Little Leaf Farms, the country's #1 brand of packaged lettuce sustainably grown through controlled environment agriculture (CEA), is on track for a banner year in 2023, projecting that it will break $100 million in sales by the end of the calendar year. The sales milestone comes as Little Leaf Farms continues to capture a significant share of the packaged lettuce segment. In fact, the brand recently rose to the #3 position in all packaged lettuce sales in the Northeast, inclusive of field-grown greens, and has steadfastly maintained its leadership position in the CEA segment, with now nearly double the sales of the #2 CEA brand according to the most recent Nielsen data available in the category1.

Key Points: 
  • DEVENS, Mass., April 3, 2023 /PRNewswire/ -- Little Leaf Farms , the country's #1 brand of packaged lettuce sustainably grown through controlled environment agriculture (CEA), is on track for a banner year in 2023, projecting that it will break $100 million in sales by the end of the calendar year.
  • The sales milestone comes as Little Leaf Farms continues to capture a significant share of the packaged lettuce segment.
  • "We're incredibly excited about what the future holds for Little Leaf Farms," said Paul Sellew, Founder and CEO of Little Leaf Farms.
  • In fact, Little Leaf Farms has recently achieved a yield 30x that of conventional farms and today, with just 30 acres, a Little Leaf Farms indoor greenhouse is achieving the yields a traditional farm would see on 900 acres.

How Sweet it Is! Little Leaf Farms Introduces Sweet Baby Butter Leaf Lettuce

Retrieved on: 
Monday, August 15, 2022

DEVENS, Mass., Aug. 15, 2022 /PRNewswire/ -- Little Leaf Farms , the country's #1 brand of packaged lettuce sustainably grown through controlled environment agriculture, announces the launch of its newest lettuce variety, Sweet Baby Butter Leaf.

Key Points: 
  • DEVENS, Mass., Aug. 15, 2022 /PRNewswire/ -- Little Leaf Farms , the country's #1 brand of packaged lettuce sustainably grown through controlled environment agriculture, announces the launch of its newest lettuce variety, Sweet Baby Butter Leaf.
  • Grown in Little Leaf Farms' state-of-the-art hydroponic greenhouse producing fresh lettuce year-round, Sweet Baby Butter Leaf lettuce features a sweet flavor and a tender yet crispy texture.
  • "With a balance of sweetness, crispness and tenderness, we know Sweet Baby Butter Leaf will be a welcomed addition to our product line," said Carina Young, Associate Brand Manager at Little Leaf Farms.
  • The development of Sweet Baby Butter Leaf was led by Tanya Merrill, Director of Research and Development at Little Leaf Farms.

Little Leaf Farms Hires New Senior Vice President of Sales to Lead U.S. Expansion

Retrieved on: 
Wednesday, July 13, 2022

DEVENS, Mass., July 13, 2022 /PRNewswire/ -- Little Leaf Farms, the country's #1 brand of packaged lettuce sustainably grown through controlled environment agriculture (CEA), is proud to announce the addition of Chris Hill as its new Senior Vice President of Sales. Hill joined Little Leaf Farms in April 2022 and comes to the company with more than 20 years of experience within the Produce and Packaged Salad industries, having previously led sales efforts for Fresh Express and Dole. In his new role, Hill is leading Little Leaf Farms' expansion efforts as they invest in new greenhouse operations up and down the East Coast and across the United States. Hill joins a growing sales team at Little Leaf Farms, which has grown its retail sales by more than 50% in the past year. 

Key Points: 
  • In his new role, Hill is leading Little Leaf Farms' expansion efforts as they invest in new greenhouse operations up and down the East Coast and across the United States.
  • Hill joins a growing sales team at Little Leaf Farms, which has grown its retail sales by more than 50% in the past year.
  • "I'm very excited to join the talented team at Little Leaf Farms to share my years of experience within the packaged salad space.
  • The capital will support aggressive growth and expansion of farms and distribution, making Little Leaf Farms' local lettuces accessible to more than half of the country's population by 2026.

Little Leaf Farms Raises $300 Million in Capital with Financing from TPG's The Rise Fund and Bank of America

Retrieved on: 
Wednesday, June 15, 2022

DEVENS, Mass. and SAN FRANCISCO, June 15, 2022 /PRNewswire/ -- Little Leaf Farms, the country's #1 brand of packaged lettuce sustainably grown through controlled environment agriculture (CEA), has raised $300 million in new capital, with equity financing led by The Rise Fund, TPG's multi-sector global impact investing strategy, and debt funding from Bank of America. The capital will support aggressive growth and expansion of farms and distribution, making Little Leaf Farms' local lettuces accessible to more than half of the country's population by 2026. Immediate expansion and a doubling of acreage comes with the opening of a new greenhouse in McAdoo, Pennsylvania this summer.

Key Points: 
  • The capital will support aggressive growth and expansion of farms and distribution, making Little Leaf Farms' local lettuces accessible to more than half of the country's population by 2026.
  • As part of this transaction, Maya Chorengel, Co-Managing Partner of The Rise Funds, will join Little Leaf Farms' Board of Directors.
  • "This funding from our partners at The Rise Funds and Bank of America marks a pivotal moment in Little Leaf Farms' growth story," said Paul Sellew, Founder and CEO of Little Leaf Farms.
  • The capital raise includes support from Bank of America, an early debt investor in Little Leaf Farms that helped fuel the brand's success and growth throughout the Northeast.