Free to Be... You and Me

francesca's® Ambassadors Celebrate 'Free To Be You' Fran Club Event

Retrieved on: 
Tuesday, April 4, 2023
Łódź Voivodeship, Partnership, Life, CTV, Elevation Pictures, Fran, Acquisition, Jewellery, Free to Be... You and Me, Trendsetter, Sales

HOUSTON, April 4, 2023 /PRNewswire/ -- Francesca's Acquisition, LLC, a specialty retailer operating a nationwide chain of francesca's® and franki by francesca's® boutiques providing customers with unique and carefully curated fashion, accessories, jewelry, and lifestyle products, today announced a new campaign to celebrate its Fran Club loyalty program and Free To Be You brand platform, tapping regional brand ambassadors to create custom campaign content for the first time.

Key Points: 
  • The campaign, filmed during francesca's® Miami Fran Club event for customers, brand loyalists, local associates and Fran Club members, was brought to life in partnership with Elevate Pictures , a transmedia entertainment company that produced both the commercial video spot and the live event.
  • "We see incredible value in engaging directly with our community to celebrate self-expression and the unique sense of style the francesca's customer has," said Jann Parish, Chief Marketing Officer.
  • Francesca's® launched its Fran Club in October 2022 to reward loyal shoppers and create a community through hosted events and engagements.
  • To learn more about francesca's® and the Fran Club, visit francescas.com/thefranclub .

IPSY Teams Up With The Trevor Project for PRIDE Month 2022

Retrieved on: 
Wednesday, June 1, 2022
VP, Free to Be... You and Me, Human, Goal, Beauty, The Trevor Project, Cruelty-free cosmetics, LGBTQ, Formula, Perception, Partnership, MAC Cosmetics, MAC, PRIDE, SAN, Cosmetics, Culture, Nightclub, Petroleum jelly

SAN MATEO, Calif., June 1, 2022 /PRNewswire/ -- IPSY, a Beauty for All Industries brand, announced its partnership with The Trevor Project, the world's largest suicide prevention and mental health organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people, in honor of PRIDE Month 2022. As part of its month-long celebration, IPSY will feature an exclusive, limited-time "Free to Be" bundle made up of LGBTQ-founded and friendly brands such as Formula Z Cosmetics, KimChi Chic Beauty, Patrick Ta Beauty, and MAC Cosmetics. IPSY will donate 50% of total sales to the life-saving organization, with a minimum donation of $25,000.

Key Points: 
  • SAN MATEO, Calif., June 1, 2022 /PRNewswire/ -- IPSY, a Beauty for All Industries brand, announced its partnership with The Trevor Project, the world's largest suicide prevention and mental health organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people, in honor of PRIDE Month 2022.
  • "We are so honored to partner with The Trevor Project on the 'Free to Be' bundle, said Tina Shim, VP of Brand at IPSY.
  • With an avid beauty community and more than 200 million product reviews, IPSY has created the largest beauty discovery platform.
  • The Trevor Project is the world's largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people.