Moving from Cancel Culture to Cohesion Culture; FleishmanHillard Report Uncovers Importance of Togetherness
ST. LOUIS, June 9, 2022 /PRNewswire/ -- Consumers are demanding that brands prioritize togetherness in what they say and do, or they will take their business elsewhere, according to "The Togetherness Economy," a new research report published by FleishmanHillard about companies' role in fostering social cohesion.
- Seventy percent said they are more likely to buy a product if the brand that produces it promoted togetherness.
- This study from our Culture Unit does not just paint the stark reality that brands and communications practitioners face, though.
- FleishmanHillard worked with Waldinger to come up with a framework for togetherness to help brands better foster social cohesion.
- "It has been both rewarding and intellectually stimulating to work with FleishmanHillard's Culture Unit on this important and timely report," Waldinger said.