Castle Lager

Tim Jones Joins Klick Health in London as Independent Global Agency Bolsters Creative Powerhouse

Retrieved on: 
Thursday, January 4, 2024

Klick Health today announced that 20-time Cannes Lions and 44-time Clio awards recipient Tim Jones has joined the independent agency to lead its London-based creative team as Executive Creative Director.

Key Points: 
  • Klick Health today announced that 20-time Cannes Lions and 44-time Clio awards recipient Tim Jones has joined the independent agency to lead its London-based creative team as Executive Creative Director.
  • The move marks Jones’ return to the UK and further underscores Klick’s rise as a creative powerhouse on the global advertising awards stage.
  • We’re also thrilled that this move to lead our EMEA creative team enables Tim to return home to his family in London.
  • Most recently, Jones served as Chief Creative Officer, Pharma at Grey Group and EVP, Executive Creative Director at McCann Health New York.

Amarula, Supreme, Seattle Coffee Co., are among the winners of the 2022-2023 Brand of the Year Awards.

Retrieved on: 
Monday, November 7, 2022

The fifteenth edition of the World Branding Awards saw over 3,500 brands from more than 45 countries named as Brand of the Year.

Key Points: 
  • The fifteenth edition of the World Branding Awards saw over 3,500 brands from more than 45 countries named as Brand of the Year.
  • Spotify, CoCo Ikea, Cadbury, Johnnie Walker, Amazon, Lego, Netflix, Neutrogena, Hennessy, Lurpak, Club Med and Yakult were amongst some of the Worlds best brands announced as Global Winners at the prestigious ceremony.
  • Winners from South Africa include Amarula, Supreme, Seattle Coffee Co., Castle Lager, FreshStop.
  • Other National Tier winners include Alibaba (China), Dior (France), Haribo (Germany), Toyota (Indonesia), Sprite (Kenya), 7-Eleven (Singapore), Sparco (Italy), Just Eat (UK) just to name a few.

IC Markets becomes Official Global Partner for Rugby World Cup Sevens

Retrieved on: 
Monday, August 8, 2022

IC Markets, one of the worlds largest Forex CFD brokers, has announced today that it is an Official Global Partner for the Rugby World Cup Sevens, taking place in Cape Town, South Africa from 9- 11 September 2022.

Key Points: 
  • IC Markets, one of the worlds largest Forex CFD brokers, has announced today that it is an Official Global Partner for the Rugby World Cup Sevens, taking place in Cape Town, South Africa from 9- 11 September 2022.
  • World Rugby Chief Executive Alan Gilpin said, Rugby World Cup Sevens is all set to be a record-breaking celebration of rugby sevens welcoming players, teams and fans from right across the globe.
  • IC Markets CEO Andrew Budzinski said the company was pleased to have secured the opportunity to become a Global Partner for the Rugby World Cup Sevens.
  • The Rugby World Cup Sevens attributes of a highly competitive and innovative sport are strongly aligned with our own IC Markets value proposition.

Imagine a World Free of Plastic: Corona Cleans Up Beaches Around the World

Retrieved on: 
Wednesday, June 8, 2022

LONDON, June 8, 2022 /PRNewswire/ -- Today on World Oceans Day, Corona, an AB InBev global brand, brings its industry-leading net zero plastic footprint* standing to life with an arresting visual installation. The brand unveiled a written letter created from ocean bound plastic with the unifying message, "Imagine a World Free of Plastic" to illustrate the global scale of the ongoing environmental crisis. The plastic used in the exhibit is made from materials pulled from global beach clean-ups conducted by Corona and its partners.

Key Points: 
  • "World Oceans Day is an opportunity to reflect and understand the human impact on vital natural resources.
  • With Corona's long-standing history of protecting paradise, we needed to send an important message to the world," said Felipe Ambra, Global Corona Vice President.
  • In addition to the plastic letter, Corona has made significant strides to combat marine plastic pollution in innovative new ways.
  • In Germany, Corona created a clever returnable crate program that utilizes over 90% of recycled plastic to avoid producing virgin plastic.

Global Beer Brand Corona Encourages People to Answer a Call from Nature with Second Season of Corona Studios Original Content Series, "Free Range Humans"

Retrieved on: 
Tuesday, May 24, 2022

LONDON, May 24, 2022 /PRNewswire/ -- Today, Corona, an AB InBev global brand, celebrates season two of its award-winning original content series, Free Range Humans: Nature Is Calling, now streaming on Corona's YouTube channel.

Key Points: 
  • "People crave a connection to nature, but we're restricted by our daily routines and city living," said Felipe Ambra, Global Corona Vice President.
  • In 2019, Corona Studios, a dynamic global content house which operates and markets Corona exclusively outside of the U.S., launched Free Range Humans.
  • Like the Corona brand, the series embraces nature and the beach and season one received more than 100 million views worldwide.
  • "Season one was based on an insight that people spend 90 percent of their lives indoors.

Corona Introduces a Taste of Paradise with Corona Tropical, the Brand's First Non-Beer Beverage in the Global Portfolio

Retrieved on: 
Tuesday, May 10, 2022

LONDON, May 10, 2022 /PRNewswire/ -- Today, Corona, an AB InBev global brand, announced the launch of Corona Tropical, the brand's first lightly sparkling alcoholic drink made with a hint of real fruit juice* available worldwide.  An inclusive beverage for consumers who embrace the Corona lifestyle but are looking for an alternative to beer, Corona Tropical is a highly refreshing new way to enjoy Corona. The newest innovation by Corona is currently rolling out globally in China, Colombia, Peru, Panama, Ecuador and the UK, with additional markets launching later this year, starting with Canada.

Key Points: 
  • An inclusive beverage for consumers who embrace the Corona lifestyle but are looking for an alternative to beer, Corona Tropical is a highly refreshing new way to enjoy Corona.
  • Corona Tropical is a refreshing alcoholic beverage with no added sugar and less than 100 calories per can, available in several tropical flavors.
  • With Corona Tropical, Corona is expanding its global beverage portfolio to offer a new, refreshing, and flavorful taste of paradise, by developing a completely unknown category in some markets around the globe.
  • We created a more flavorful and very approachable alcoholic beverage so that everyone can enjoy the feeling of paradise done the Corona way."

Budweiser Debuts Global Creative "Tomorrow Is Yours to Take" Featuring Visionary Artist Anderson .Paak and New Generation of Creators in Worldwide Collab

Retrieved on: 
Thursday, April 28, 2022

LEUVEN, Belgium, April 28, 2022 /PRNewswire/ -- Budweiser, an AB InBev global brand, today unveiled a new global platform and creative campaign with the launch of Tomorrow is Yours to Take, a mantra meant to inspire emerging creators, led by eight-time GRAMMY Award winner, producer, songwriter, artist and director Anderson .Paak. Tomorrow is Yours to Take reflects what it means to hustle and chase success, and this global movement will inspire and connect creators worldwide.

Key Points: 
  • Tomorrow is Yours to Take reflects what it means to hustle and chase success, and this global movement will inspire and connect creators worldwide.
  • Wieden+Kennedy led the creative concept of the campaign in partnership with Budweiser, .Paak and a team of creators around the globe.
  • "Yours To Take" celebrates the power of an independent generation that does what they believe in, no matter what others say.
  • By partnering with .Paak to produce the soundtrack to this global campaign, Budweiser is laying the groundwork for future efforts supporting up-and-coming creatives.

Budweiser Debuts Global Creative "Tomorrow Is Yours to Take" Featuring Visionary Artist Anderson .Paak and New Generation of Creators in Worldwide Collab

Retrieved on: 
Thursday, April 28, 2022

LEUVEN, Belgium, April 28, 2022 /PRNewswire/ -- Budweiser, an AB InBev global brand, today unveiled a new global platform and creative campaign with the launch of Tomorrow is Yours to Take, a mantra meant to inspire emerging creators, led by eight-time GRAMMY Award winner, producer, songwriter, artist and director Anderson .Paak. Tomorrow is Yours to Take reflects what it means to hustle and chase success, and this global movement will inspire and connect creators worldwide.

Key Points: 
  • Tomorrow is Yours to Take reflects what it means to hustle and chase success, and this global movement will inspire and connect creators worldwide.
  • Wieden+Kennedy led the creative concept of the campaign in partnership with Budweiser, .Paak and a team of creators around the globe.
  • "Yours To Take" celebrates the power of an independent generation that does what they believe in, no matter what others say.
  • By partnering with .Paak to produce the soundtrack to this global campaign, Budweiser is laying the groundwork for future efforts supporting up-and-coming creatives.

Budweiser Launches The Energy Collective To Help Power the World with Renewable Electricity

Retrieved on: 
Wednesday, April 20, 2022

LEUVEN, Belgium, April 20, 2022 /PRNewswire/ -- Budweiser, an AB InBev global brand, today unveiled the global launch of The Energy Collective to help provide renewable electricity to bars, music venues and stadiums around the world. This launch follows and contributes to Budweiser parent company AB InBev's recently announced ambition to achieve net zero across its value chain by 2040.

Key Points: 
  • Having already reached this goal in many markets, Budweiser is unveiling The Energy Collective to help connect bars, music venues and stadiums around the world to renewable energy sources.
  • As part of this, The Energy Collective will help enable pub owners to reduce emissions by converting to 100% renewable electricity, and help facilitate renewable electricity to those who may not have access at a more affordable rate.
  • The Energy Collective, in partnership with a local energy provider, could offer cost savings while providing access to renewable energy infrastructure.
  • The Energy Collective will help advance Budweiser's mission of powering the things consumers love with renewable electricity.

Budweiser Launches The Energy Collective To Help Power the World with Renewable Electricity

Retrieved on: 
Wednesday, April 20, 2022

LEUVEN, Belgium, April 20, 2022 /PRNewswire/ -- Budweiser, an AB InBev global brand, today unveiled the global launch of The Energy Collective to help provide renewable electricity to bars, music venues and stadiums around the world. This launch follows and contributes to Budweiser parent company AB InBev's recently announced ambition to achieve net zero across its value chain by 2040.

Key Points: 
  • Having already reached this goal in many markets, Budweiser is unveiling The Energy Collective to help connect bars, music venues and stadiums around the world to renewable energy sources.
  • As part of this, The Energy Collective will help enable pub owners to reduce emissions by converting to 100% renewable electricity, and help facilitate renewable electricity to those who may not have access at a more affordable rate.
  • The Energy Collective, in partnership with a local energy provider, could offer cost savings while providing access to renewable energy infrastructure.
  • The Energy Collective will help advance Budweiser's mission of powering the things consumers love with renewable electricity.