Den Hoorn

Leading Brewery AB InBev Optimizes Infrastructure in Europe With Orange Business to Further Its Digital Business Goals

Retrieved on: 
Tuesday, March 21, 2023

Anheuser-Busch InBev (AB InBev), the world’s leading brewing company, has renewed its trust in Orange Business, laying the critical infrastructure foundation to enable its future digital innovation plans in Europe.

Key Points: 
  • Anheuser-Busch InBev (AB InBev), the world’s leading brewing company, has renewed its trust in Orange Business, laying the critical infrastructure foundation to enable its future digital innovation plans in Europe.
  • Orange Business supports AB InBev across its European operations, providing critical connectivity between 70 locations and its headquarters in Belgium.
  • Faster connectivity performance and higher bandwidth enables AB InBev to invest in future digital tools with a robust network.
  • Orange Business, the enterprise division of the Orange Group, is a leading network and digital integrator, supporting customers to create positive impact and digital business.

Budweiser Hosts Unforgettable Victory Celebration for FIFA World Cup™ Champion ARGENTINA

Retrieved on: 
Monday, December 19, 2022

Today, Budweiser, the Official Beer of the FIFA World Cup™, unveiled the details of its promised victory celebration for the tournament champions as part of its #BringHomeTheBud campaign.

Key Points: 
  • Today, Budweiser, the Official Beer of the FIFA World Cup™, unveiled the details of its promised victory celebration for the tournament champions as part of its #BringHomeTheBud campaign.
  • At the celebrations taking place in various cities in Argentina throughout the holiday season, fans will be invited to enjoy limited-edition Budweiser FIFA World Cup packs.
  • “We are thrilled to #BringHomeTheBud to Argentina, bringing fans together in celebration over the Argentina national team’s monumental World Cup win,” said Todd Allen, Global Budweiser Vice President.
  • ​The music video includes some of Argentina’s most iconic moments through the tournament, including when Argentina lifted their third FIFA World Cup trophy.

Budweiser Heralds the Return of FIFA World Cup™ With Global Campaign Declaring “The World is Yours to Take”

Retrieved on: 
Thursday, September 15, 2022

Budweiser, an Anheuser-Busch InBev (AB InBev) (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD) brand and FIFA World Cup Sponsor, has debuted a global rallying-cry for fans: The World is Yours to Take.

Key Points: 
  • Budweiser, an Anheuser-Busch InBev (AB InBev) (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD) brand and FIFA World Cup Sponsor, has debuted a global rallying-cry for fans: The World is Yours to Take.
  • In partnership with international football icons Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser will launch its FIFA World Cup campaign in more than 70 countries, the most in the brands 146-year history.
  • We hope our new campaign reminds fans that no matter what stands in your way, the world is yours to take.
  • The Budverse x FIFA World Cup NFT Collection will be available to consumers of legal drinking age via two different token types at launch the Budweiser Live Scoreboard and the Budweiser World Cup 360 Experience.

Budweiser Celebrates 100 Days to The FIFA World Cup™ by Partnering with Messi, Neymar Jr. and Sterling to Drop Hundreds of Prizes For Fans Around the World

Retrieved on: 
Friday, August 12, 2022

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220812005051/en/
    Beginning August 13, coordinates leading to prize boxes will be revealed to fans who scanned exclusive Budweiser QR codes.
  • These exclusive QR codes were shared on Budweiser and athlete partner social accounts earlier this week, spurring curiosity and excitement from eager fans.
  • Its with that same spirit Budweiser sends fans out to claim coveted FIFA World Cup prizes.
  • As the Official Beer of the FIFA World Cup, we are engaging fans and elevating how they experience the games.

Imagine a World Free of Plastic: Corona Cleans Up Beaches Around the World

Retrieved on: 
Wednesday, June 8, 2022

LONDON, June 8, 2022 /PRNewswire/ -- Today on World Oceans Day, Corona, an AB InBev global brand, brings its industry-leading net zero plastic footprint* standing to life with an arresting visual installation. The brand unveiled a written letter created from ocean bound plastic with the unifying message, "Imagine a World Free of Plastic" to illustrate the global scale of the ongoing environmental crisis. The plastic used in the exhibit is made from materials pulled from global beach clean-ups conducted by Corona and its partners.

Key Points: 
  • "World Oceans Day is an opportunity to reflect and understand the human impact on vital natural resources.
  • With Corona's long-standing history of protecting paradise, we needed to send an important message to the world," said Felipe Ambra, Global Corona Vice President.
  • In addition to the plastic letter, Corona has made significant strides to combat marine plastic pollution in innovative new ways.
  • In Germany, Corona created a clever returnable crate program that utilizes over 90% of recycled plastic to avoid producing virgin plastic.

Global Beer Brand Corona Encourages People to Answer a Call from Nature with Second Season of Corona Studios Original Content Series, "Free Range Humans"

Retrieved on: 
Tuesday, May 24, 2022

LONDON, May 24, 2022 /PRNewswire/ -- Today, Corona, an AB InBev global brand, celebrates season two of its award-winning original content series, Free Range Humans: Nature Is Calling, now streaming on Corona's YouTube channel.

Key Points: 
  • "People crave a connection to nature, but we're restricted by our daily routines and city living," said Felipe Ambra, Global Corona Vice President.
  • In 2019, Corona Studios, a dynamic global content house which operates and markets Corona exclusively outside of the U.S., launched Free Range Humans.
  • Like the Corona brand, the series embraces nature and the beach and season one received more than 100 million views worldwide.
  • "Season one was based on an insight that people spend 90 percent of their lives indoors.

Corona Introduces a Taste of Paradise with Corona Tropical, the Brand's First Non-Beer Beverage in the Global Portfolio

Retrieved on: 
Tuesday, May 10, 2022

LONDON, May 10, 2022 /PRNewswire/ -- Today, Corona, an AB InBev global brand, announced the launch of Corona Tropical, the brand's first lightly sparkling alcoholic drink made with a hint of real fruit juice* available worldwide.  An inclusive beverage for consumers who embrace the Corona lifestyle but are looking for an alternative to beer, Corona Tropical is a highly refreshing new way to enjoy Corona. The newest innovation by Corona is currently rolling out globally in China, Colombia, Peru, Panama, Ecuador and the UK, with additional markets launching later this year, starting with Canada.

Key Points: 
  • An inclusive beverage for consumers who embrace the Corona lifestyle but are looking for an alternative to beer, Corona Tropical is a highly refreshing new way to enjoy Corona.
  • Corona Tropical is a refreshing alcoholic beverage with no added sugar and less than 100 calories per can, available in several tropical flavors.
  • With Corona Tropical, Corona is expanding its global beverage portfolio to offer a new, refreshing, and flavorful taste of paradise, by developing a completely unknown category in some markets around the globe.
  • We created a more flavorful and very approachable alcoholic beverage so that everyone can enjoy the feeling of paradise done the Corona way."

Budweiser Debuts Global Creative "Tomorrow Is Yours to Take" Featuring Visionary Artist Anderson .Paak and New Generation of Creators in Worldwide Collab

Retrieved on: 
Thursday, April 28, 2022

LEUVEN, Belgium, April 28, 2022 /PRNewswire/ -- Budweiser, an AB InBev global brand, today unveiled a new global platform and creative campaign with the launch of Tomorrow is Yours to Take, a mantra meant to inspire emerging creators, led by eight-time GRAMMY Award winner, producer, songwriter, artist and director Anderson .Paak. Tomorrow is Yours to Take reflects what it means to hustle and chase success, and this global movement will inspire and connect creators worldwide.

Key Points: 
  • Tomorrow is Yours to Take reflects what it means to hustle and chase success, and this global movement will inspire and connect creators worldwide.
  • Wieden+Kennedy led the creative concept of the campaign in partnership with Budweiser, .Paak and a team of creators around the globe.
  • "Yours To Take" celebrates the power of an independent generation that does what they believe in, no matter what others say.
  • By partnering with .Paak to produce the soundtrack to this global campaign, Budweiser is laying the groundwork for future efforts supporting up-and-coming creatives.

Budweiser Debuts Global Creative "Tomorrow Is Yours to Take" Featuring Visionary Artist Anderson .Paak and New Generation of Creators in Worldwide Collab

Retrieved on: 
Thursday, April 28, 2022

LEUVEN, Belgium, April 28, 2022 /PRNewswire/ -- Budweiser, an AB InBev global brand, today unveiled a new global platform and creative campaign with the launch of Tomorrow is Yours to Take, a mantra meant to inspire emerging creators, led by eight-time GRAMMY Award winner, producer, songwriter, artist and director Anderson .Paak. Tomorrow is Yours to Take reflects what it means to hustle and chase success, and this global movement will inspire and connect creators worldwide.

Key Points: 
  • Tomorrow is Yours to Take reflects what it means to hustle and chase success, and this global movement will inspire and connect creators worldwide.
  • Wieden+Kennedy led the creative concept of the campaign in partnership with Budweiser, .Paak and a team of creators around the globe.
  • "Yours To Take" celebrates the power of an independent generation that does what they believe in, no matter what others say.
  • By partnering with .Paak to produce the soundtrack to this global campaign, Budweiser is laying the groundwork for future efforts supporting up-and-coming creatives.

Budweiser Launches The Energy Collective To Help Power the World with Renewable Electricity

Retrieved on: 
Wednesday, April 20, 2022

LEUVEN, Belgium, April 20, 2022 /PRNewswire/ -- Budweiser, an AB InBev global brand, today unveiled the global launch of The Energy Collective to help provide renewable electricity to bars, music venues and stadiums around the world. This launch follows and contributes to Budweiser parent company AB InBev's recently announced ambition to achieve net zero across its value chain by 2040.

Key Points: 
  • Having already reached this goal in many markets, Budweiser is unveiling The Energy Collective to help connect bars, music venues and stadiums around the world to renewable energy sources.
  • As part of this, The Energy Collective will help enable pub owners to reduce emissions by converting to 100% renewable electricity, and help facilitate renewable electricity to those who may not have access at a more affordable rate.
  • The Energy Collective, in partnership with a local energy provider, could offer cost savings while providing access to renewable energy infrastructure.
  • The Energy Collective will help advance Budweiser's mission of powering the things consumers love with renewable electricity.