e& announces multi-year strategic collaboration as part of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX
ABU DHABI, United Arab Emirates, Sept. 15, 2022 /PRNewswire/ -- e&, formerly known as Etisalat Group, today announced a multi-year strategic partnership with Abu Dhabi Motorsports Management, as a founding partner of FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX, the biggest sporting event in the Middle East, bringing the best in entertainment and digital experiences for residents and motorsport enthusiasts alike.
- ABU DHABI, United Arab Emirates, Sept. 15, 2022 /PRNewswire/ -- e&, formerly known as Etisalat Group, today announced a multi-year strategic partnership with Abu Dhabi Motorsports Management, as a founding partner of FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX, the biggest sporting event in the Middle East, bringing the best in entertainment and digital experiences for residents and motorsport enthusiasts alike.
- As a founding partner for the signature event, e& will work closely with Abu Dhabi Motorsports Management and Formula 1 in driving consumer engagement with digital experiences.
- The event will give us an opportunity to explore possibilities that will elevate the visitor experience in the most innovative way at Formula 1 Etihad Airways Abu Dhabi Grand Prix."
- Saif Al Noaimi, CEO, Abu Dhabi Motorsports Management, said: "We are proud and honored to announce e& as a founding partner to the Formula 1 Etihad Airways Abu Dhabi Grand Prix.