Xinhua Silk Road: China's iconic sedan brand wraps up "Hongqi Journey" with co-op agreement inked in Gansu with Dunhuang Academy
Under the agreement, the two parties would co-build national culture IP while jointly developing cultural and creative products, and launch co-branded cars while deriving new forms to pay tribute to classics.
- Under the agreement, the two parties would co-build national culture IP while jointly developing cultural and creative products, and launch co-branded cars while deriving new forms to pay tribute to classics.
- Hongqi, meaning "red flag", is China's iconic sedan brand.
- Established in 1958, it has been used in parades at major national celebrations, thus featuring symbolic importance in China's auto industry.
- Founded in 1953 in Changchun, capital of Jilin Province in northeast China, China FAW Group is regarded as the cradle of China's auto industry.