Hot Tub Time Machine

Super League Gaming Introduces DreamWorks Animation’s The Bad Guys to the Gaming Metaverse Through Innovative Media Activation

Retrieved on: 
Tuesday, April 19, 2022

SANTA MONICA, Calif., April 19, 2022 (GLOBE NEWSWIRE) -- Super League Gaming, (Nasdaq: SLGG), a leading network of metaverse games, monetization tools, and content channels, today announced the introduction of five characters from the new DreamWorks Animation feature film, The Bad Guys (in theaters April 22), into the gaming metaverse. DreamWorks Animation, a division of the Universal Filmed Entertainment Group within NBCUniversal, is Super League’s first partner showcasing its recently launched innovative 3D ad units. The promotional campaign, designed to excite gaming communities around the film’s unforgettable characters, leverages Super League’s innovative 3D interactive ad units and international advertising network, which reaches more than 75mm young gamers monthly.

Key Points: 
  • This rate is substantially greater than the average Tik Tok engagement rates of 1.5-16% (source: Funnel.io ), which is highest among social media platforms.
  • In addition, the campaign featured the prompt "We are going to pull off the ultimate heist and go from bad to good!
  • DreamWorks Animations The Bad Guys opens in theaters April 22, 2022
    Nobody has ever failed so hard at trying to be good as The Bad Guys.
  • Super League Gaming (Nasdaq: SLGG) builds and operates networks of games, monetization tools and content channels across metaverse gaming platforms that empower developers, energize players, and entertain fans.

Look For The Bad Guys In The Skies As Allegiant Airplane Features New DreamWorks Animation Film

Retrieved on: 
Monday, April 18, 2022

LAS VEGAS, April 18, 2022   /PRNewswire/ -- Allegiant (NASDAQ: ALGT) is celebrating the release of the new DreamWorks Animation film The Bad Guys, an action-packed comedy based on the best-selling New York Times books series, arriving in  theaters April 22, 2022.

Key Points: 
  • Ten second place prize winners will receive a $500 Allegiant voucher and a $60 Fandango gift card to see The Bad Guys in theaters.
  • Fans can also watch out for a special themed aircraft, which features characters from the movie trying to steal Allegiant's logo.
  • Passengers will also enjoy fun surprises like movie-themed napkins and special giveaways at the Orlando, Phoenix and Las Vegas gates.
  • "We're excited to team up with DreamWorks Animation's The Bad Guys to give our customers an experience and share in the movie's themes of friendship and fun."